India\u2019s largest digital giant Paytm announced that it\u2019s wholly owned subsidiary Paytm Money Limited has received the official approval of the Securities and Capital Markets regulator SEBI (Securities and Exchange Board of India) to become a Registered Investment Advisor.\r\n\r\nThis license will allow the company to roll out the investment and wealth management products to millions of consumers across India. The below points are what Paytm Money will be working on:\r\n\r\n \tSet to launch first investment and wealth management product by April \u201818\r\n \tInviting early user signups on paytmmoney.com\r\n \tSoon to unveil a new Android and iOS app\r\n\r\nIndia\u2019s homegrown digital payment giant, Paytm, will commence operations of its wealth management arm Paytm Money in the next six to eight weeks in collaboration with asset management companies i.e. AMCs.\r\n\r\nThis development has materialised since the company received the approval of the Securities and Exchange Board of India (SEBI). It is currently completing integrations with the respective compliance and regulatory authorities for KYC under the SEBI regulations.\r\n\r\n\u201cThere are 43 AMCs. We will integrate with 10-12 of them before commencing operations, and try to get 30-35 AMCs within the next 12 months,\u201d said Pravin Jadhav, who is leading Paytm Money as the Senior VP for Business, after previously leading Product and Growth at Servify and Rediff. He was also the Founder and CEO of Wishberg.\r\n\r\nHe further added in his interaction with ET that, \u201cPaytm Money will start as an independent application on the app store.\u201d\r\n\r\nOnce the wealth management arm of Paytm is in place, the entity plans to start with mutual funds and later enter into other asset classes such as equity.\r\n\r\nReflecting on Paytm\u2019s ambitions for the wealth management market or asset market in India, Jadhav said that he wants to build Paytm Money, unlike the parent Paytm app, as an engagement product where customers will come for much more than only transactions since wealth management is a different business altogether.\r\n\r\nThe platform that pioneered QR based mobile payments in India\u00a0has planned a limited rollout of investment products starting with direct plan mutual funds investments with zero commissions that will offer customers maximum returns on their investments. The company will also have a separate app available for both Android and iOS, and is allowing users to sign up for early access by logging on to www.paytmmoney.com and entering their email and mobile number.\r\n\r\nWith interest rates falling, consumers will eventually be forced to look for wealth management, he said.\r\n\r\nThe Vijay Shekhar Sharma led digital giant started its financial products arm, Paytm Money, in January.\r\n\r\nPaytm Money has been registered as a wholly owned subsidiary of Paytm\u2019s parent firm One 97 Communication Ltd. This is the company\u2019s fourth consumer brand after Paytm, Paytm Mall and Paytm Payments Bank. It also recently allowed its millions of merchants to accept unlimited Paytm, UPI, and Card payments directly into their bank accounts through its QR.\r\n\r\nPaytm Money is expected to set up its first operations in Bengaluru. \r\n\r\nSo far, in India, wealth management is largely practiced as an investment-advisory discipline which incorporates financial planning, investment portfolio management and other aggregated financial services.\r\n\r\nThe market has been keen on the urban segment, but financial and investment plannings are shifting to mutual funds. Pravin reasoned in Inc42\u2019s earlier interaction, \u201cIndia will be a mutual funds first market. We are in discussions with leading AMCs to offer mutual fund investments in direct mode for our users.\u201d\r\n\r\nWealth management may be termed as an unexplored terrain in India. Yet, there is a huge potential to be tapped unlike in other countries. In China, for instance, Yu\u2019E Bao has become the biggest money market fund in the world with over $200 Bn in assets under management. The fund is promoted by Alibaba\u2019s payment affiliate Ant Financial, which uses surplus funds lying in customers\u2019 payment accounts.\r\n\r\nPravin Jadhav commented on the future prospects that, \u201cWe are committed in our mission to make Wealth Management easier and more accessible for the masses. The SEBI approval to our request for an Investment Advisor license puts us on track for our planned launch date of April. We are working with our partners to ensure our customers the simplest and most transparent consumer experience ever available in India.\u201d\r\n\r\nHopefully, with digital giant\u00a0Paytm making the foray into wealth management with Paytm Money and its subsequent collaborations with India\u2019s leading AMCs, this development will change the wealth management paradigm in India.