Advertisements

Consumer emotions

How To Leverage Consumer Emotions Through Marketin...

If you think of an effective marketing campaign – or your most liked post on social media – you’re probably…

Consumer emotions

How To Leverage Consumer Emotions Through Marketing

If you think of an effective marketing campaign – or your most liked post on social media – you’re probably…

Crap Vs Craft: Where The Future Of Advertising Is Headed...

Advertising’s core objective has been to tell a simple, credible story for consumers to discover new products and services. Also,…

riversand-crestline

Zeotap Raises $12.7 Mn Series B Funding From New Science...

Zeotap has raised about $12.7 Mn Series B funding. This brings the company’s total funding to about $21.2 Mn. New…

NearU Raises Funding From International Marketing Guru G...

Mumbai-based O2O startup NearU has raised an undisclosed amount of funding from Dr. Goutam Challagalla, international marketing guru and professor…

Divyank Turakhia’s AdTech Company Media.net Acquired By ...

AdTech platform, Media.net, is being acquired by a Chinese Consortium in an all-cash transaction valued at about $900 Mn. Founded…

Paytm To Invest $90 Mn in Marketing To Boost Brand Messa...

Mobile Payments and commerce platform Paytm is planning to invest an estimated $90 Mn (INR 600 Cr) on marketing for…

Hyperlocal Advertising Platform Machadalo Raises $175K S...

Mumbai-based ad-tech startup Machadalo has raised $175K in a seed round of funding from IIT alums, serial entrepreneurs, angels, and…

Online Ads To Get Costlier, Equalisation Levy To Come In...

The rules for implementation of Equalisation Levy (EQL), notified by the finance ministry, will come into force tomorrow, June 1st.…

Yuvraj Singh’s Yral Is Giving Digital Marketing A New Fi...

A quick glance on Twitter will tell you that Shahrukh Khan probably has more following than all the brands he…

T20 WC 2016 – A Look At Brands That Hit Six In Advertisi...

March has been exciting month for cricket lovers. Not that it ended with a win for India, but someone did enjoy…

YouWeCan Ventures Launches Digital Marketing Platform Yr...

Cricketer Yuvraj Singh’s investment fund YouWeCan Ventures and digital marketing agency AdLift have come together to launch a brand amplification…

Flipkart Makes A Revenue Push, Launches Ad Platform For ...

Ecommerce giant Flipkart has launched an advertising platform, Brand Story Ads, on the mobile app. The platform has over 50 leading…

Upcoming Events