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Consumer emotions

How To Leverage Consumer Emotions Through Marketing

If you think of an effective marketing campaign – or your most liked post on social media – you’re probably…

Consumer emotions

How To Leverage Consumer Emotions Through Marketing

If you think of an effective marketing campaign – or your most liked post on social media – you’re probably…

Crap Vs Craft: Where The Future Of Advertising Is Headed

Advertising’s core objective has been to tell a simple, credible story for consumers to discover new products and services. Also,…

riversand-crestline

Zeotap Raises $12.7 Mn Series B Funding From New Science Ventures, Others

Zeotap has raised about $12.7 Mn Series B funding. This brings the…

NearU Raises Funding From International Marketing Guru Goutam Challagalla

Mumbai-based O2O startup NearU has raised an undisclosed amount of funding from…

Paytm To Invest $90 Mn in Marketing To Boost Brand Messaging

Mobile Payments and commerce platform Paytm is planning…

Hyperlocal Advertising Platform Machadalo Raises $175K Seed Funding

Mumbai-based ad-tech startup Machadalo has raised $175K in…

Online Ads To Get Costlier, Equalisation Levy To Come Into Force From June 1

The rules for implementation of Equalisation Levy (EQL),…

Yuvraj Singh’s Yral Is Giving Digital Marketing A New Fillip

A quick glance on Twitter will tell you…

T20 WC 2016 – A Look At Brands That Hit Six In Advertising

March has been exciting month for cricket lovers.…

YouWeCan Ventures Launches Digital Marketing Platform Yral

Cricketer Yuvraj Singh’s investment fund YouWeCan Ventures and…

Flipkart Makes A Revenue Push, Launches Ad Platform For Brands And Mobile Wallet...

Ecommerce giant Flipkart has launched an advertising platform, Brand…

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