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Marketing

Hands-on Strategy On Working With Bloggers And Influencers In 2021

Hands-on Strategy For Working With Bloggers And Influencers In 2021

With the Covid-19 pandemic changing the way brands advertise, and their budgets,…
Hands-on Strategy On Working With Bloggers And Influencers In 2021

Hands-on Strategy For Working With Bloggers And Influencers In 2021

With the Covid-19 pandemic changing the way brands advertise, and their budgets,…
How Businesses Can Achieve Greater Functionality With Spatial Software Applications

How Businesses Can Achieve Greater Functionality With Spatial Software...

There has been a growing realisation that by…
In a B2C world, where more often than not the top of the funnel comprises anonymous website visitors and inactive app installs, it is challenging to devise a robust marketing strategy

How You Can Get Started With Machine Learning In Marketing

Every now and then we all hear how…
headfone series a funding round

Using Social Audio As A Branding Platform

Living in a lockdown for the second year…
India’s Epharmacy Rules: Patna High Court Asks What's The Holdup

How Pharmaceutical Marketing Is Undergoing A Paradigm Shift

Pharmaceutical companies are right at the centre of…
Five Must-Try Software As A Service Growth Hacking Strategies

Five Must-Try Software As A Service Growth Hacking Strategies

Many businesses employ Software-as-a-Service (SaaS) for its flexibility…
Go Mute Or Go Moat: The OPT-MC Framework To Assess Your Moat

Go Mute Or Go Moat: The OPT-MC Framework To Assess Your Moat

Recently, the Hike Messenger backed by Airtel shut…
In a B2C world, where more often than not the top of the funnel comprises anonymous website visitors and inactive app installs, it is challenging to devise a robust marketing strategy

The Face Of Martech 2.0 — The Retention Operating System

Gone are the days when obsessing over acquisition…
Customer Data Platform Zeotap Raises Additional $11 Mn in Series C

How Startups Should Implement Data-Driven Marketing To Drive Growth

We live in a time where technology has…
How data-driven analytics work for strategising digital campaigns

How Data-Driven Analytics Work for Strategising Digital Campaigns

The fundamental shift in marketing has led marketers…