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Marketing

headfone series a funding round

Using Social Audio As A Branding Platform

Living in a lockdown for the second year running really makes you yearn for...
headfone series a funding round

Using Social Audio As A Branding Platform

Living in a lockdown for the second year running really makes you yearn for...
India’s Epharmacy Rules: Patna High Court Asks What's The Holdup

How Pharmaceutical Marketing Is Undergoing A Paradigm Shift

Pharmaceutical companies are right at the centre of everything that’s happening around us –...
Five Must-Try Software As A Service Growth Hacking Strategies

Five Must-Try Software As A Service Growth Hacking Strategies

Many businesses employ Software-as-a-Service (SaaS) for its flexibility and simplicity to fulfill…
Go Mute Or Go Moat: The OPT-MC Framework To Assess Your Moat

Go Mute Or Go Moat: The OPT-MC Framework To Assess Your Moat

Recently, the Hike Messenger backed by Airtel shut down, three-decade-old well-established brand…
In a B2C world, where more often than not the top of the funnel comprises anonymous website visitors and inactive app installs, it is challenging to devise a robust marketing strategy

The Face Of Martech 2.0 — The Retention Operating System

Gone are the days when obsessing over acquisition was the recipe to…
Powerful Content Marketing Tools That Every Startup Should Use In 2021

Powerful Content Marketing Tools That Every Startup Should Use In 2021...

Content is not the king; it is the kingdom. Since everyone is…
How Startups Should Implement Data-Driven Marketing To Drive Growth

How Startups Should Implement Data-Driven Marketing To Drive Growth

We live in a time where technology has become multi-fold in almost…
How data-driven analytics work for strategising digital campaigns

How Data-Driven Analytics Work for Strategising Digital Campaigns

The fundamental shift in marketing has led marketers to turn to the…
Augmented Reality Is Bringing Positive Change To Innovative Marketing

How Augmented Reality Is Changing The World Of Marketing For Brands

The ‘story’ continues to be the fundamental factor in connecting consumers with…
ScoopWhoop-Backed HYPD Looks To Tap India’s D2C Opportunity With Influencer-Driven Social Commerce

ScoopWhoop-Backed HYPD Looks To Tap India’s D2C Opportunity With Influ...

With digital media and content becoming integral for…
Transforming Business In A Tech-Driven World: How Are Marketers Aiding The Cause?

Transforming Business In A Tech-Driven World: How Are Marketers Aiding...

Technological advancements and data-driven expertise have been at…
Ecommerce SaaS Startup OnlineSales.ai Raises Pre-Series B Round

Ecommerce SaaS Startup OnlineSales.ai Raises Pre-Series B Round To Dou...

Enterprise SaaS startup OnlineSales.ai has announced its pre-Series…