Selfies have moved and have made a place into people’s daily life with improved versions – Usie (group selfie) and Velfie (video selfie). The facts state, over 1 Mn selfies are taken each day with each containing an enormous amount of information that would be impossible to capture in words alone.
Also, marketers have previously seen it as a medium to catch attention of their audiences. This includes brand’s campaigns on various social media portals such as Dove (#DoveSelfie), Skybags (#BackIsTheNewFront), McDowell’s Signature (#SignatureSelfies), etc.
However, lately, there has been a need of a platform where brands and users can co-exist along with an interactive environment. Mumbai-based SelfieChallenge or soon to be rebranded as Znapin is one such startup working in this direction. “SelfieChallenge is a social network to communicate via selfies. We’d be renaming it to znapin (Zippier New Age Personal Interactive Network); to make it a true global social network with a zing to it,” said Yash Kotak, CEO and Founder.
As per the founders, Znapin will make selfies go beyond hashtags and ordinary poses. It will bring selfies as the way of expression and communication, a way of creating memories, and making new connections. “Znapin is ought to make selfies way more powerful than the once hip facebook status ” what’s on your mind”,” said Yash.
So what’s new here?
This will create a first of its kind platform for initializing organic promotion. It will simultaneously enable brands to get deeper insights into customer profiling and affinity marketing via photolytics (photo analytics) and also to increase brand/product loyalty via sponsored challenges, grati(fun)fication & native advertising.