There are over 145 Bn emails sent every day worldwide of which more than 80% are promotional e-mailers/newsletters. 20% of the emailers or the newsletters that are sent by the marketers has video images inserted inside email. With more than 1 Bn unique users visiting YouTube each month and over 100 hours of videos uploaded on Youtube every minute, now marketers have started using Youtube as an important medium for digital marketing. This changing trends has led Marketers to send emailers/newsletter as third options to send video inside email as a distribution medium to market their videos.
Currently, most of the marketers send video email by just pasting a thumbnail image in their template & backlink it to the YouTube video page. But the main challenge that marketers face in this is that they can only track open, click rate and thus they miss out video analytics.
This clicked Subrat Kar, Ajay Mishra and Nishant Radia to launch a tool that helps marketers in video analytics i.e. Vidoomail.
Vidoomail is a YouTube video email marketing tool that lets one to send a YouTube video inside email in embed form & allow them to track the performance on its video analytics platform.
The best part is that the tool detects the email client & device of receivers in real time & displays the video in different formats either in static image or animated or HTML 5 format.
For instance, if an email receiver is opening mail from Gmail or Yahoo! id, he can see the video in animated format inside Inbox & once he/she clicks the video it plays on landing page. If some one is opening from Outlook.com or iMail or any iOS device, the video will be displayed as HTML5 format & will be played within Inbox only. This helps to achieve good user experience inside inbox & also helps to increase CTR & conversion of email campaigns.