There are over 145 Bn emails sent every day worldwide of which more than 80% are promotional e-mailers/newsletters. 20% of the emailers or the newsletters that are sent by the marketers has video images inserted inside email. With more than 1 Bn unique users visiting YouTube each month and over 100 hours of videos uploaded on Youtube every minute, now marketers have started using Youtube as an important medium for digital marketing. This changing trends has led Marketers to send emailers/newsletter as third options to send video inside email as a distribution medium to market their videos.
Currently, most of the marketers send video email by just pasting a thumbnail image in their template & backlink it to the YouTube video page. But the main challenge that marketers face in this is that they can only track open, click rate and thus they miss out video analytics.
This clicked Subrat Kar, Ajay Mishra and Nishant Radia to launch a tool that helps marketers in video analytics i.e. Vidoomail.
Vidoomail is a YouTube video email marketing tool that lets one to send a YouTube video inside email in embed form & allow them to track the performance on its video analytics platform.
The best part is that the tool detects the email client & device of receivers in real time & displays the video in different formats either in static image or animated or HTML 5 format.
For instance, if an email receiver is opening mail from Gmail or Yahoo! id, he can see the video in animated format inside Inbox & once he/she clicks the video it plays on landing page. If some one is opening from Outlook.com or iMail or any iOS device, the video will be displayed as HTML5 format & will be played within Inbox only. This helps to achieve good user experience inside inbox & also helps to increase CTR & conversion of email campaigns.
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How Can One Use Vidoomail?
Brand can use any email sending tool such as Mailchimp or Sendgrid, etc. to use Vidoomail. The startup has made the process pretty simple for the users as one just need to visit Vidoomail, create a video campaign, take the embed code & insert it in HTML template & send it over, and its done.
A first time user who don’t have any existing email sending tool can use Vidoomail’s email sending feature to send a video email.
Campaign Wise Analytics Overview
Apart from sending the videos, the tool also provide complete analysis of the video campaign. These include views from email campaign, how long watched, how many watched full/half, how many replayed etc.
“If you look at Asia, Europe & APAC market, i think we are the first company working on this space. We have 2-3 competitors in U.S market who are working on YouTube marketing & analytics domain. We believe on our product & our strength. Our innovation on product, go to market strategy & highly global expansion plans will differ us from others,” said Subrat Kar, Co-founder & CEO, Vidoomail.com.
Vidoomail is a product by Vidooly Mediatech Pvt Ltd which operates under brand name Vidooly. Vidooly builds products & tools around YouTube video marketing & analytics domain. Its targeted customers are small & large brands, film makers, agencies & video content creators who want to market & optimize its YouTube videos & channels organically.
Apart from Vidoomail tool, the team is also planning to launch other tools for YouTube channel owners & video marketers to grow & optimize their videos organically.
Currently Vidoomail has about 150+ early beta customers across the globe who are using its product to send video email under free plan. Out of them 12 are paid.
As far as business model is concerned, it charges its customers pay per video impression basis.
Vidoomail was launched in April this year and is currently working with a team of 6.