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Ultraviolette Automotive On Busting The ‘Slow And Boring’ Myth Around Electric Bikes

Ultraviolette Automotive On Busting The ‘Slow And Boring’ Myth Around Electric Bikes

The EV industry in India has been associated with low performance and zero desirability, say Ultraviolette founders

Reliability and predictability built around the availability and usage of energy is needed beyond just a good product

Ultraviolette is looking to cater to the niche that is waiting for a no-compromise electric bike experience

The story of electric mobility in India so far has been a story of two-wheelers, but even within this growing segment, the market offers a selection of efficient scooters and electric bikes which are not really geared for performance, but primarily for practicality.

The belief is that early adopters of electric two-wheelers will be hard-wired to focus on achieving maximum mileage at the best price. But as seen in the motorbikes market, high-performance models have become a focal point for urban millennials and Generation Z adopters.

Moving beyond the ‘kitna deti hai’ mindset, a clutch of EV makers in India is focussing on high-performance motorcycles with electric transmissions.

“One of the major concerns that Ultraviolette is addressing is the fact that the entire electric vehicle industry in India has always been associated with low performance and a zero desirability quotient,” said Narayan Subramaniam, cofounder of Ultraviolette Automotive.