The cofounder duo incorporated Arva Health in May 2022. Currently, the femtech startup offers fertility assessments, education, advanced treatments, egg-freezing consultations, and PCOS care
The startup's revenues have seen 680% rise since its inception, with a steady monthly growth of 38%. It has already helped over 2,000 women.
The startup cofounders are aiming to garner up to INR 5 Cr in FY25 revenues, which will be officially the first full financial year for the startup
Turning 30 is scary, yet it marks a significant transition in any person’s life — from a more impulsive and reckless youth to a responsible adulthood. While for many it is a time of reflection, growth, and newfound maturity, for childhood friends Dipalie Bajaj and Nidhi Panchmal, turning 30 was a ticking clock, with family demanding they get married and have kids before it was too late.According to the cofounder duo, the startup’s revenues have seen a 680% rise since its inception, with a steady monthly growth of 38%. It has already helped over 2,000 women.“There was no initial plan to build Arva. We began Arva’s journey with a pilot in 2022 to validate the actual problems women were facing. We listened to women and their problems, and as we gathered information, we kept refining our approach, which led us to where we are now,” Bajaj said.From there, the cofounders transitioned to forming a medical panel, as neither had a medical background. Based on customer feedback, the cofounders introduced additional services, including in-house fertility counsellors to guide and educate clients throughout their journey, expert consultations with fertility specialists, and fertility coaching for those trying to conceive naturally. “In the next phase of our journey, while we will maintain our online services, as they make fertility care more accessible to working women, we will also expand offline to enable more direct service delivery,” Bajaj said. “Besides this, we will be expanding into men’s vertical in FY25, so that it’s more about family building rather than just about women,” the cofounders said, adding that the startup will garner up to INR 5 Cr in FY25 revenues, which will be officially the first full financial year for the brand.
The irony? They had spent years hearing stories of other women grappling with the same pressures but could hardly relate until they found themselves in those same shoes.