The D2C fashion brand offers made-to-order trousers using premium fabrics
Presented by Inc42 & Emiza, Co-Presented by Simpl & Axis Bank – the list features 52 brands racing to capitalise on the estimated $300 Bn market opportunity by 2030.
Dhruv and Udit Toshniwal are siblings whose family has nearly 50 years of expertise in textiles, sourcing and supply chain. However, Dhruv struggled to find well-fitted pants, which forced him to visit his tailor frequently for alterations. Eventually, the duo realised that India needed a men’s apparel brand powered by custom tailoring, providing the kind of customer experience Bonobos does in the US. They set up The Pant Project amid the pandemic to offer made-to-order trousers using premium fabrics. Dhruv’s finance background makes him well-equipped to lead the business side of things, while Udit takes care of the product and marketing due to his fashion and design background.