The ecommerce industry in India is booming and the number of people who prefer to shop online is on the rise. But with shopping websites spreading throughout the internet like grains of sands, looking for a product can get very tiresome. If one needs to buy a pair of shoes, he needs to browse several websites to compare prices and check for availability, but what if all of these websites were brought under a single roof?
Fabence.com has done exactly the same. Anshul Gupta, a second year student at Shri Ram College of Commerce founded Fabence.com in January 2014, with an aim to bring all major online fashion houses on a single page and simplify the process of online shopping for the consumers. Hence, Fabence.com provides a platform to the consumers to discover fashion products from various websites in a single view.
It was Anshul’s personal experience which led to the establishment of this startup. While looking for a buttoned down shirt online and after visiting numerous websites, he failed to find what he was looking for. That made him realize that it was a tiresome process and moreover, there was no assistance for the user when it came to making fashion related purchases. Since no other player had been able to solve this problem, the idea of an aggregator website to list products from all these websites came into existence. Anshul had always established an idea that Fabence would not only be a fashion discovery portal but will use technology to assist users with a set of algorithms.
How does it work?
Fabence.com is a fashion discovery platform which processes the search results and provides the user with all available options from the websites. If someone searches for a dress, dresses from all the websites will be listed on Fabence. Then after selection, the user will be redirected to the merchant site to complete the purchase.
Why is Fabence so unique?
Fabence aims at integrating technology and fashion with the help of a technological approach and a set of algorithms to provide best search results. The ease of discovery, user interface and searching ability helps Fabence stand out among the rest. They claim to have the most detailed filters in the market and a category based quick search which allows free text search to the users. Their focus on even the smallest factors has led to minor changes which will prove beneficial in the long run. Their main focus is to make online shopping real-time so that the experience compares to physical shopping.