On Sunday, football fans were glued to their TV sets to cheer on team India as they lifted the trophy in the Intercontinental Cup 2018 Finals, telecast on Star Sports. Those who prefer to do their viewing online turned to Hotstar. Similarly, for live streaming of cricket matches, there’s Cricbuzz, ESPNcricinfo, Yahoo! Cricket, and Hotstar, and for news and updates, there’s Sportskeeda. But these are India’s most loved games, and there’re a host of websites, TV channels, and apps focused on them.
There is no single online platform where one can stream cricket matches, watch tennis or boxing, get football updates, and catch up on news from around the sports world. Realising this gap, Raman Raheja, a seasoned entrepreneur with experience in both live entertainment and sports franchising, decided to build a one-stop online sports platform that would cater to all the popular sports played in India. The result: Sports Flashes.
In Raman’s words, the company aims to become an online ESPN for the Indian sports community. “Everything that you can think of sports will be available on Sports Flashes. This is what we are building,” says Raman Raheja, founder, Sports Flashes.
Online sports video content aggregator Sports Flashes streams live videos, provides live scores and updates as well as the latest news through a website and a mobile app. The platform recently added an online radio channel to its other properties — Live TV, Live Score and News — becoming the first startup in India to do so.
The startup is backed by India’s biggest media conglomerate, the Times Group, which has also invested in Cricbuzz. Recently, Sports Flashes raised $1 Mn in a Pre-Series A funding round from the US-based early-stage venture capital firm SRI Capital. With the funding, the startup aims take impactful and strategic initiatives to expand its business.
Sports Flashes: Upping The Online Sports Content Game
Raheja, who has previously handled projects for the Commonwealth Games, the World Kabaddi League, the IIFA Awards, and the IPL, among others, also ran an event management company of his own. He found his entrepreneurial goal after he kicked off Sports Flashes in August 2016.