Shoffr: A Marketing Platform For Retailers And A Personal Shopping Assistant For Shoppers

20 Jun'14 | By Deepthi

Today, there are hundreds of online shopping websites which make it possible to get anything from soft toys to electronics and flip flops to bridal wear with just a few taps on a smartphone screen or laptop. However big the online market is, it always deprives the consumers of a chance to check the quality of the product and the clichéd fun of shopping. The case of online shopping for clothing is the extremist as most of the time what you receive is a distant-cry from what you expected for varied reasons like the cloth texture, colour, etc. Many people thus reside to the showrooming method. Here, first shoppers browse and examine products they wish to buy at a brick and mortar retail store but leave the store empty handed and finally make the purchase online, owing to the big deals made available by various online shopping websites. These retail stores are stuck as the huge amounts of money spent on marketing and running the store become futile.

Thus retailers are vigilant at their services to bring out their best. They are providing great customer services and are offering competitive prices. With technology’s assistance, situations could make the better out of it by webrooming.

Shoffr is a app Founded by Abhishek Dadoo who explains, “People often rely on their smartphones to discover shopping related information. If you are sitting on your sofa, searching via ecommerce portals makes sense. Try finding similar information when you are out and about shopping at stores – it’s next to impossible! Shoffr Shopping Assistant collates all that information at your fingertips.”

Shoffr is a location based mobile marketing platform that helps retail storefronts to generate footfall. It instills their brand recall just when customers reveal their intent to buy from nearby stores. Shoffr provides Brands access to customers in real-time by studying customer behavior and providing the impetus to walk-in by communicating your offer to the customer. The App showcases brands based on a scoring algorithm which assigns a relationship score between the customer and the Brand. The higher a Brand’s score with respect to a particular customer, the higher the likelihood of the Brand displaying over its competitors.

Shoffr’s shopping assistant app also gives the best of both online and offline worlds to the consumers. The app discovers all the stores in the vicinity of any given location and searches for offers and free deals sorted by distance. An offer can be unlocked to get the offer code and directions to the store. Offers can be shared with friends. Some great deals open when there are certain number of requests for the deal.

Shoffr Shopping Assistant app is available for free on Google Play for users in India and has over 18k+ stores and 200+ brands available on it. The next release of the app will have additional features making the shopping experience more engaging with the brands and interactive with friends. The app will also be launched on iTunes soon.