It all started with a 20-minute wait. Wait to get a bill and then wait for the remaining change, has changed the way many restaurants in Delhi operate. Natasha Jain, a graduate from Stanford wanted to solve this problem of long, useless wait for the restaurant bill.
She came back to India with an intention to build this offline restaurant payment application, wherein the end-customer could just pay the bill using the app and even receive the bill in his/her email. Within one year, Ruplee has a team strength of 30 with operations in Delhi and Gurgaon, and is entering Mumbai to capture the market.
In a normal restaurant versus a Ruplee partner restaurant, normally, in a usual restaurant after you finish your food, you call for the cheque and wait for it until it comes to you, but if it were a partner restaurant with Ruplee, you can just open the app, request for the bill through app, and after receiving the bill, pay it by using credit or debit card, net banking or online wallet service. You also receive a copy of the bill in the email. Hence, it saves a lot of time.
Since, the app saves previous history, you can even watch your monthly spent in dining out. “It is a payment solution for anybody in offline space. We enable everything that you do for credit card, becoming the payment mode across any merchant in the offline space. Therefore, we say leave your wallet behind,” Natasha added. “We do not aim to be another e-commerce portal, we are just connecting the offline world to online.”
How It Is Different From Others
Ruplee app takes offline restaurant payment experience to online through its mobile app. It connects to a payment gateway where you can pay through wallet, credit card, netbanking or any other payment mode.
However, in last few months, it has pivoted to play a larger role than just a restaurant payment application. For the restaurant owners, the application provides other services like managing social media and even customer analytics. This helps Ruplee expand its service from just commission-based payment to solutions and services model. They provide a report to the restaurant owner which has data about the customer, amount spent, the frequency of visits and choice of menu. “We are now monetizing on transaction analytics to bring the customers back to the restaurant,” Natasha added.