The nutraceutical brand is aggressively expanding across Tier II and III markets, offering supplements and safety to Bharat consumers
Presented by Inc42 & Emiza, Co-Presented by Simpl & Axis Bank – the list features 52 brands racing to capitalise on the estimated $300 Bn market opportunity by 2030.
People routinely take dietary supplements as health aids, but the issues Divij Bajaj faced resonate with most. He observed his mother’s reluctance to consume those as their look and taste closely resembled regular pills. He began his research, wondering if there was a way to make daily supplements as yummy as possible. The concept of supplementary gummies appealed to him as a fun way to address nutritional needs without the medicinal taste of conventional products. Accordingly, he launched the over-the-counter supplements brand Power Gummies in 2018.