From the smallest beginnings, come the greatest legends.
When Damandeep Soni’s driver told him that there was no relevant content for him to read in news and entertainment, and that he could not always end up spending precious data, it was the tipping point for Daman’s quest to build a content discovery app which solved both the issues. First, of curating relevant content and second of enabling readers to consume it without spending much data.
Thus PlanetGoGo was born – a content discovery and reward points platform which brings relevant content right to the user’s lockscreen. Leveraging his past experience at Japan-based web chat app LINE, where he developed unique offerings for the Indian market, Daman teamed up with fellow worker Rajat Gupta, who headed the user acquisition and gaming division at LINE India, to develop Planet GoGo in September last year. The Gurgaon based startup is now a 7 member team.
Rajat Gupta, co-founder of Planet GoGo, says, “With the ever increasing number of smartphone users, GoGo focuses to revolutionise content consumption for mobile users without having them to spend for it. A large part of the population today rely on apps for everyday content needs and GoGo provides users with curated quality content on-the-go.”
Swipe And Earn!
Once a user downloads and opens the app, it aggregates news and entertainment content, (from partnered publishing sites including HT Media) which the user can choose to display on his mobile’s lock screen. The 7-member team curates, summarises, and publishes about 800 articles daily. The users are rewarded through ‘GoGo points’, with free talk time for reading their content or even unlocking their phone. ‘GoGo points’ enables users to redeem talk time from their mobile operator by using the accumulated points. The company has partnered with telecom operators such as Airtel and Vodafone.