The FICCI-PWC Wellness Report 2012 estimates the Wellness Industry in India at INR 950 Bn of which 80% is estimated to be in the category of Weight Loss. Equally relevant is the chronic disease segment of approximately 450 Mn people (62 Mn Diabetic, 140 Mn Obese, 120 Mn+ with Cardio Vasular disease) for whom the starting point is Weight Gain.
With the increasing work pressure, the time which people used to give to managing their health and physique has gone down and more importantly if they wish to manage their health, there lies an ultimate need to track. After facing similar weight issues and taking cognizance of the advancement in technology, Ritu Soni Srivastava, a seasoned marketing professional with 12+ years of experience in media and telecom, along with Yogesh Sachdeva holding over 16+ Yrs of Work Experience with Leading Indian Telcos, launched ObiNo.
Unlike traditional weight-loss mobile apps, which focus on counting calories, ObiNo, a mobile Weight Loss Coach works just like a real-life Coach on the Recommend-Remind-Reward model.
The Idea & The Inspiration Behind
Ritu’s journey started around 5 years ago when she suffered weight gain and was not able to bring it down, even after trying multiple ways. After consulting a dietician during that time, she realised that losing weight was not all that difficult, as it was made out to be. “All it needed was structured, regular coaching for me to develop the right lifestyle habits. So I dropped out of the program and carefully applied all that I had learnt. And in 6 months, I went on to lose 12 Kgs more. I am now at a happy 52 Kilos and still fighting to get down to 50!”
This inspired her to launch Obino as a do-it-yourself Weight Loss Coaching app, which works on a Recommend & Remind model in a Social context, instead of the tedious and painful calorie-counting method. It tells you exactly what ‘you’ should be doing to lose weight while reminding you to do it at the appropriate hour, and also informs when the program would reap rewards. All this is done in a group, with other like-minded people, keeping you involved and motivated.
ObiNo actually behaves just like a Real-Life Coach – it assesses your body and creates a personalized Weight Loss Task list daily that simply needs to be followed. For the each assigned task, it also gives recommendations on how to do it. For instance, if you are asked to eat a 350 Calorie breakfast, then it provides a detailed meal-recommendation and you can ask for as many options as you like, which it instantly provides.