Meet The 38 D2C Brands From Inc42’s Second Cohort Of D2CX

Meet The 38 D2C Brands From Inc42’s Second Cohort Of D2CX

SUMMARY

Under the vast realm of the ecommerce segment, D2C has emerged as a promising sub-sector, clinching more than half ($840 Mn) of the total funding raised by ecommerce startups last year

While there is little doubt about the fact that D2C is a high-octane space that has made itself lucrative to a large number of Indian entrepreneurs, it also makes D2C founders grope in the dark to transition to their next growth trajectory

Identifying the peeves of early-stage D2C founders, we launched D2CX, a 12-week programme aimed at helping 0-1 stage D2C brands chart their path to 10x growth and achieve INR 10 Cr in annual revenue

The rising penetration of the internet and smartphones has turned India into an online shopping juggernaut, with more than 500 Mn online shoppers at its very heart. This has led to an exponential rise in the Indian ecommerce sector, which today comprises multiple subsectors and unicorns, expected to breach the $400 Bn mark by 2030.

Piggybacking on this, the Indian ecommerce sector became one of the top five most funded sectors in 2024. Besides, it was the frontrunner when it came to the deal count netted during the year. According to a recently-published Inc42 report, ecommerce startups raised a total of $1.5 Bn in 203 deals in 2024.

Under the vast realm of the ecommerce segment, D2C has emerged as a promising sub-sector. Notably, the D2C paradigm clinched more than half ($840 Mn) of the total funding raised by ecommerce startups last year. Besides, the ecommerce subsector accounted for nearly 80% of all the deals seen by Indian ecommerce startups in the just-concluded year.

Moreover, of the total $34 Bn poured into the ecommerce market between 2014 and 2024, Indian D2C has emerged as the second most funded sub-sector under the ecommerce umbrella, attracting 23% of the total capital infusion.

Well, there is little doubt about the fact that D2C is a high-octane space that has made itself lucrative to a large number of Indian entrepreneurs, both budding and established. But this is where the twist lies. Being a highly competitive space, D2C founders are often found groping in the dark to transition to their next growth trajectory.

In addition to challenges related to scaling up, they are under immense pressure to create unique products, build effective marketing strategies, create a sustainable customer base, and the list is far from over.

Identifying the peeves of early-stage D2C founders, we decided to do something about it. Therefore, we introduced D2CX, a 12-week programme aimed at helping 0-1 stage D2C brands chart their path to 10x growth and achieve INR 10 Cr in annual revenue.

Notably, Inc42 has been a key pillar of the D2C ecosystem since 2019, with IPs such as the 30 Startups to Watch and the FAST42 rankings to empower the community.

The inaugural cohort brought together 48 early-stage founders, who dedicated over 150 hours to accelerate their brand growth through intensive learning and development. With its grand success, we paved the way for our second D2CX cohort, which was held between August 13 and October 24, 2024. While D2CX’s third cohort was concluded in the last leg of December 2024, registrations are open for the next set of leaders, who are keen on unlocking the true potential of their brands.

With that said, we invite budding founders to learn the ropes of trade from the crème de la crème of the D2C space. This is your time to get mentorship from the likes of CaratLane’s Avnish Anand, Noise cofounder Gaurav Khatri, Adarsh Sharma of FS Life, and Juicy Chemistry’s Pritesh Ashar — and we have barely scratched the surface here.

The application window for the fourth cohort of D2CX will open on February 27, 2025. But for now, here are the 38 D2C brands that were part of D2CX’s second cohort.

(Note: This is not a ranking. Names of the brands have been listed alphabetically.) 

 1. Adven Naturals

Founded in 2017 by Adesh Sharma, Adven Naturals is a D2C beauty brand that aims to solve personal healthcare issues with homoeopathy. Its products cater to various ailments, including those related to hair, skin, respiratory issues, digestive disorders, and general holistic wellness.

The Delhi-based D2C startup claims to fill the void created by allopathic and other forms of treatment with its personal care products. The D2C startup further aims to give a healthy lifestyle to its customers by combining the power of new-age beauty trends with homoeopathic solutions. It has also introduced a range of veterinary care products to its product portfolio.

According to the startup, it currently operates more than 50 stock keeping units (SKUs), garnering a monthly recurring revenue (MRR) of INR 5 Lakh. A larger portion of its revenue comes from offline sources. 

 2. Akinna Milano

Founded in 2022 by Sanchit Goyal and Annika Saraf, Akinna Milano is a D2C fashion brand which manufactures designer luxury leather handbags for women. Akinna offers a range of collections, including mini bags, shoulder bags, crossbody bags and more. Its portfolio of products also includes a range of business bags for a formal styling look.

Delhi NCR-based Akinna’s designs take inspiration from Italian culture. Based out of Italy, its team of designers take cues from the country’s craftsmanship and production techniques. This helps the startup give a touch of luxury and elegance to their finished products. The brand claims to use the finest leather from Italy’s esteemed tanneries.

Further, it also claims to have an MRR of INR 4 Lakh, all of which comes from sales made on its website.

 3. Bambino West

Founded in 2024 by Kanpur-based businessman Pankaj Mordani, Bambino West is a kidswear apparel D2C brand, which uses organic cotton and plant-based solutions that protect babies from skin infections.

The startup, also known as Bontots, uses Global Organic Textile Standard (GOTS) certified cotton, which ensures that its clothing is free from any harmful chemicals or pesticides. Besides, it also incorporates ‘Heal Touch Technology’, a unique innovation that provides a soothing sensation for your little one.

The Kanpur-based D2C startup has a range of organic clothing for babies aged three months to two years. As part of its portfolio, it provides a wide range of baby apparel from sleepsuits, rompers, bodysuits and joggers to t-shirts and leggings.

Bambino has 20-50 SKUs, generating all its revenue through online sales. 

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 4. BlingBagLite

Founded in 2024 by Vipin Agrawal, BlingBagLite is a D2C jewellery brand, which sells jewellery for daily wear. Mumbai-based BlingBagLite aims to target a mass female audience of fashion enthusiasts seeking affordability.

BlingBagLite provides a wide range of budget-friendly jewellery products from earrings, rings, necklaces, hair accessories and more. According to its website, the brand has more than 600 products with the highest-priced product at INR 799.

The startup claims to be selling its products across all pin codes in India. It claims to have an MRR of INR 50K and more than 50 SKUs under its belt. All its revenue from operations are generated through online sales. 

 5. Cannavedic

Founded in 2020 by Jajati Keshari Mohanty, Cannavedic is a cannabis-focussed healthtech startup that is dedicated to enhancing the quality of life by integrating the benefits of cannabis with the holistic principles of Ayurveda.

The Odisha-based startup sells products made with natural cannabis medications for various ailments such as stress, anxiety, pain, digestive care and sleep disorders. Its healthcare products include skin care creams, pain relief oils, gummies, herbal supplements and pet care products.

Cannavedic claims to generate close to INR 1.5 Lakh of MRR with 90% of sales coming from online and ecommerce marketplaces and the remaining coming from offline sources. 

 6. Cerene

Founded in 2022 by Neha Krishnakumar and Sneha Adimurthy, Cerene was founded with the idea of ‘Skinimalism’, which is encouraging minimal and mindful skincare routines and breaking the cycle of excessive skincare consumption by offering a capsule collection of products.

Cerene wants to help its customers minimise their skincare routines to just four steps–cleanse, treat, moisturise and protect. Currently, the Bengaluru-based D2C startup offers a moisturiser kit, which includes oil-free gel moisturising creams.

The D2C brand currently claims to hit an MRR of INR 2 Lakh, with 55% of its sales generating directly from its website and the rest through ecommerce marketplaces. 

 7. Chef De Beauté

Founded in 2024 by Saumya Gupta and Anand Gupta, Chef De Beauté (CDB) is a personal care D2C startup, which provides a range of products from body care, CBD foods and natural oils.

The Indore-based startup claims that its products are 100% vegan, 100% natural and free from over 25 harmful chemicals like sulfates, silicones, and parabens. Its line of products includes body wash, scrubs, ghee, and almond oils, among others.

The startup says that its most popular product is the Chocolate Coffee Body Scrub, made with melted chocolate and coffee, organic avocado oil, walnut and natural plant extracts. It claims to generate an MRR of INR 30 Lakh. 

 8. Cure By Design

Founded in 2020 by Daanish Matheen, Cure By Design is a healthcare and wellness D2C startup that manufactures hemp-based products, including CBD oils, balms and pain aid items.

Its portfolio of products includes hemp-based food and personal care products like shampoos, face wash and serums. The product portfolio also includes pet care items, ayurveda-based products and supplements.

The D2C startup also offers consultation services from cannabinoid (CBD) medicine experts and other alternative medicine therapy practitioners.

As of now, medical research does not say much about the health benefits associated with CBD-based products or the use of the same. But it is pertinent to note that back in 2018, the US Food and Drug Administration (FDA) approved Epidiolex– a CBD oral solution for the treatment of seizures in patients two years and above.

 9. Dharishah Ayurveda

Founded in 2019 by Naman Dhamija, Dharisha Ayurveda is a health and wellness D2C startup that manufactures organic healthcare products. Its product portfolio also includes personal care products like shampoos and supplements.

The D2C startup sells self-produced products with certified production practices and claims to have more than 100 distributors all over the country.

Dharisha claims to hold a legacy of 100 years of operating through offline stores with the name Hakim Dhari Shah Pharmacy before recently moving to online-based selling of their products. The Ambala-based D2C startup claims to have an MRR of INR 40 Lakh.  

 10. Easybiznus

Founded last year (2024) by Vishal Nathani, Shoemato is a D2C shoe retail brand that sells a range of shoes from sandals, sneakers, flip flops, slippers and formals for men, women and kids.

The Mumbai-based D2C startup sells various brands, including Bata, Lancer, Sparx, Van Heusen, and Campus, through its website. Easybiznus claims to garner an MRR of INR 30 Lakh, with all its revenue coming from online sales.

It operates in the Indian footwear market, which is expected to reach $ 25.5 Bn by 2028, growing at a CAGR of about 12%.

11. Foundation Gift

Founded in 2022 by Rakesh Adak and Abhishek Koley, Foundation Gift is a D2C gifting platform for personalised gifting options that blend modern style with a personal touch.

Its portfolio includes the likes of custom car keychains to engraved bracelets. The brand also has a B2B revenue channel through which it provides corporate and bulk gifting options to its clients.

The D2C gifting brand claims to have an MRR of INR 40 Lakh, with all of its revenues coming from online sources.

12. Genetic Nutrition

Sandesh Prasanna Kumar founded Genetic Nutrition in 2019 out of his passion for fitness and a healthy lifestyle. \

Bengaluru-based Genetic Nutrition is a clean-label nutrition supplement brand, which targets athletes and gym enthusiasts. Its line of supplements includes whey protein powders, mass gainers, creatine, L Glutamine, and Probiotics.

The D2C brand has whey protein, supplements and probiotics. It also has vegan-based products and sports essential products for athletes.

Genetic Nutrition attracts an MRR of INR 18 Lakh with most of its revenues coming from offline sources. 

 13. Gobrionuts

Founded in 2023 by Sparsh Goyal and Madhu Goyal, Gobrionuts is a D2C brand, which offers over 50 types of premium dry fruits, nuts, seeds, and mixes.

Gurugram-based Gobrionuts claims to deliver fresh, quality-checked products sourced from trusted suppliers. The dry fruit retailer ensures the quality of its products through its vigorous selection of hand-picked products.

Gobrionuts offers a wide range of nuts, dry fruits, berries, seeds, foxnuts and dates. To further enhance the snacking experience of its customers, the D2C brand sells combo packs, which have a mixed variety of premium nuts, berries and seeds.

Gobrionuts also has a B2B channel for making revenue by offering bulk gifting options to its clients. Currently, 90% of its sales come from offline channels, 8% from marketplaces, and the remaining 2% through its website.

 14. Goenka Jewellers

Founded in 2006 by Arpan and Ashok Goenka, Goenka Jewellers is a D2C jewellery brand that sells a range of lab-grown diamond collections, including earrings, bracelets, rings, bangles and necklaces.

The startup claims to be one of the top lab-grown diamond manufacturers in India and produces its offerings in an eco-friendly and sustainable manner. The brand competes with the likes of Giva, Svaara, and Fiona, among others.

Goenka Jewellers claims to maintain an MRR of INR 50 Lakhs. All their revenues come from offline channels.

Goenka Jewellers operates in the larger Indian lab grown diamond jewellery market, which is projected to soar to a size of $1.2 Bn by 2033 on the back of growing disposable income and demand for such products.

 15. Gramiyum

Founded in 2016 by Srinivasan Janakiraman, Ravi Padmanaban, Prakash Chandran and Shivaraj Purusothaman, Gramiyum makes natural food products. It began by mastering traditional cold-pressed oils.

Today, the D2C brand has expanded its offering to over 200 essential products, including millets, pulses, pure ghee, and spices to promote a holistic lifestyle.

Chennai-based Gramiyum delivers to its customers all over India and claims to serve people in more than 25 countries. It claims to have more than 1 Mn satisfied customers. It procures seeds from trusted farmers and home-based women entrepreneurs. With its cold-pressed extraction techniques, it ensures the preservation of flavours and nutrients of oil.

Gramiyum clocks an average monthly revenue of INR 40 Lakh.

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 16. HarGulbano

Founded in 2023 by Harnoor Gauba, HarGulbano is a modern, Kashmiri-inspired retail brand in the fashion sector. inspired by traditional Kashmiri design, it provides a wide collection of Kurtas, dresses and capes for women. It also has a special collection for summer and winter wear.

New Delhi-based HarGulbano aims to give a feeling of “royalty” to its customers with its collection of dresses and designs.

HarGulbano claims to hit an average monthly revenue of INR 2.5 Lakh with all its sales coming from its online channel. It operates in the Indian online fashion market expected to grow to around $35 Bn by 2029.

 17. Heel Your Sole

Founded in 2023 by Raj Bhagat, Vipul Bhagat, and Huda Siddiqui, Heel Your Sole is a D2C footwear startup providing a range of formal shoes, sandals, sneakers and loafers for men and women.

The Mumbai-based D2C startup claims to be offering handcrafted designer footwear of luxury quality at affordable prices.

Heel Your Sole generates revenue through its online channels such as its own website and other marketplaces such as Myntra, Amazon and Nykaa. It also has 12 stores, which are spread across six cities, including New Delhi, Hyderabad, Mumbai, Pune, Chandigarh, Patiala and Pune.

The D2C brand generates more than half of its revenue from its offline stores.

 18. IKIRU

Founded in 2021 by Alisha Chouhan, IKIRU is a D2C brand that offers a curated marketplace for furniture and decor items sourced from artisans and manufacturers across India.

Indore-based IKIRU aims to bring the best-curated home decor and furniture for their customers. It claims to collaborate with more than 120 artisans and manufacturers to offer high-quality products. It offers a plethora of products from furniture, tables, lights and lamps, kitchenware, and soft furnishing items.

It works with a team of interior designers and curators to offer more than nine aesthetic home decor themes for its customers, and it also has a B2B revenue channel for bulk inquiries for design firms, architects, real estate developers, luxury hotels and others.

Operating entirely online, 100% of its sales originates from its website.

 19. Innovitoy

Founded in 2021 by Ayush Jain, Nrup Patel, Pritesh Patel, Hari Krishna, and Parth Patel, Innovitoy is a D2C toy brand that caters to kids between three and eight years.

It initially started its operations during the peak of the pandemic by creating toys for babies such as rattles, dumbbells, and stacking toys. But, eventually, the founders realised that there was a bigger untapped market for toys, beyond babies.

Today, the Ahmedabad-based startup has expanded its offerings to include inferno toy guns, trucks and other construction toy sets for kids.

Innovitoy claims that its USP lies in its in-house R&D lab and manufacturing facility, which enables the company to create customised designs catering to diverse markets and cultures.

The D2C brand competes with the likes of established players like Funskool as well as homegrown companies like PlayShifu, Shumee, and Desi Toys, among others.

Innovitoy operates in the larger Indian toy industry, which is projected to become a $2.73 Bn market opportunity by 2027.

 20. Jivika Organics

Founded in 2016 by Rupesh Patel and Rahul Patel, Jivika Organics specialises in producing wholesome and healthy food products, which it claims to be free from harmful toxins, fertilisers and other chemicals. All its products are procured from local communities and tribes.

Hyderabad-based Jivika provides a range of healthy food products such as ghee, healthy sweeteners, spices, cold-pressed oils and more.

The D2C health and wellness startup also provides a range of A2 ghee products, which is considered a healthier alternative to regular ghee. Apart from online marketplaces and quick commerce platforms, Jivika’s products are available in more than 1,000 retail outlets across Mumbai, Delhi NCR, Bangaluru, Pune and Hyderabad.

 21. Lakdi.com

Founded in 2017 by Nikul Raj Gupta Lakdi.com is a D2C furniture brand specialising in ready-to-use furniture designs for residential, office and hotel and restaurant spaces.

New Delhi-based Lakdi.com has a range of products as part of its portfolio from dining chairs, beds, sofas, wardrobes, conference tables, outdoor furniture and more. It also caters to saloon professionals with its range of products like portable saloon trolleys and facial steamers.

Lakdi.com’s designs are inspired by a range of countries such as Italy, Japan, France, Korea, Malaysia, China, the USA & Sweden, and it claims to manufacture its furniture from recycled raw materials.

It also provides installation, delivery and packaging services to its customers.

 22. Minikin

Founded in 2020 by Adhil Mohammed and Zeba Shamsudheen, Minikin provides a range of baby products such as car seats, strollers, walkers, cradles, newborn clothing, and toys. The retailer of D2C baby care products also offers health and hygiene merchandise like oral and nasal care products and feeding nests.

With an online presence, the Kozhikode-based D2C startup also has physical stores in Calicut and Malappuram. Minikin claims to generate a larger portion of its income from its stores.

Minikin competes with the likes of Firstcry, Herby Angel and SuperBottoms. According to a report, the Indian baby care market will be valued at $38.51 Bn by 2029.

 23. Nauvab

Founded in 2023 by Gautam Bali, Nauvab is a D2C footwear brand, which specialises in blending traditional Indian designs with modern footwear aesthetics. Bali comes from a family that has been involved in manufacturing leather products for decades.

New Delhi-based Nauvab offers a diverse range of design collections, including Peshawari, Jutti, and loafers, crafted for both leisure and festive wear. Nauvab has partnered with Aza and Pernia Pop Up (retailers of apparel brands) to make their products available through their respective retail stores.

Nauvab generates 60% of its revenue from its website and marketplaces whereas the rest comes from its offline store sales.

It functions in the Indian footwear market, which is pegged to reach $25.5 Bn by 2028, growing at a CAGR of about 12%.

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 24. Neenu’s Natural

Founded in 2017 by Neenu Agrawal and Ankur Agrawal, Neenu’s Natural is a D2C food and beverages platform, which offers a range of sweets, snacks, energy bars, masalas, pickles and spreads made from natural ingredients.

Bengaluru-based Neenu’s Natural claims to produce food items with zero chemicals or added preservatives. From energy bars and sweets to spices, pickles and spreads, the startup’s food items are prepared in small batches, just like at home.

It is part of the Indian food processing market, which is expected to reach $1.2 Tn by 2027 from $866 Bn in 2022

 25. Poco Mico

Founded in 2024 by Karan Sahni and Vikrant Rai, Poco Mico is a kidswear D2C brand, which offers premium-quality and durable clothing for children. It also offers home care products for kids such as crib mattresses, cushion covers and mats.

The D2C brand offers a diverse range of products tailored to different age groups of children, featuring collections that include wedding wear, casual wear, and party wear for kids.

Poco Mico claims to use certified cotton material with soft skin touch technology providing comfort to children. Moreover, the used material retains its size and colour with no shrinkage problems.   

 26. Poppi Clothing

Founded in 2020 by Pooja Baheti and Amulya Baheti, Poppi Clothing is a D2C clothing brand for women. It provides high-street trends and styles inspired by cultures around the globe. It offers a wide range of women’s clothing.

Mumbai-based Poppi Clothing offers fashion under multiple categories such as evening wear, day wear, printed dresses and more. It also has a luxury fashion section.

The D2C fashion brand recently forayed into the jewellery space, offering earrings, rings and bracelets.

Poppi Clothing operates in the Indian online fashion market expected to become a $35 Bn market opportunity by FY28.

 27. Prathaa

Founded in 2016 by Sukanya Bhataacharya, Prathaa is a traditional handloom weaving fashion brand. The Mumbai-based D2C fashion startup collaborates with the weaver and artisan community of Kutch and Bengal, reviving the art of handloom weaving in the Indian fashion industry.

It provides a range of collections in women’s fashion from sarees, dresses, tops, pants, palazzo and more. The D2C fashion brand also has kidswear as part of its offering portfolio.

Prathaa offers various types of traditional fabrics such as Ajrakh, Jamdani, Kotpad,

Khesh that are made using varied weaving techniques. It also offers a reselling marketplace to its customers where they can sell their purchased items. Prathaa claims to clock an MRR of INR 7 Lakh.

 28. Routinely

Founded in 2024 by Kartik Katta and Spriha Baid, Routinely is a dietary supplements D2C brand, which offers multivitamin capsules. The healthcare startup claims that its supplement capsules help boost energy, metabolism, and immunity, enhancing and improving brain and heart health.

The D2C healthcare platform offers capsules for men and women of different ages. It claims to provide certified, 100% vegetarian and allergy-free products to its customers. Routinely manages to clock an MRR of INR 50K.

 29. Spellbound

Founded in 2023 by Ishita Shah and Raghav Gupta, Spellbound is a healthcare D2C brand, which provides supplements tailored for Indian women to help them during pregnancy.

It also offers pills and supplements to support women through Polycystic Ovary Syndrome (PCOS) and claims to reverse its symptoms in 90 days.

It also offers bundled products for pregnancy preparation and pre-pregnancy nourishment. With its offerings, Delhi NCR-based Spellbound aims to fight the issue of PCOS in females, which creates issues during pregnancy. According to a study, PCOS is the most common endocrine disorder in reproductive-age women worldwide, affecting 6%-15% of the population. Spellbound claims to clock an MRR of INR 80K.

 30. Suyu

Founded by Ghrinesh Bhagia and Nimehsa Bhagia, Suyu is a D2C organic skincare, haircare and bodycare startup. It has a range of products under its portfolio. Some of them include hair oils, shampoos, conditioners, creams, serums, face wash, and scrubs.

Hyderabad-based Suyu claims to use organic ingredients for all its products avoiding the use of harmful chemicals and synthetic additives. For instance, for its face wash, Suyu uses natural ingredients like sweet lime, turmeric powder, aloe vera juice, and essential oils of lavender and sandalwood, among others.

Suyu has also introduced Astaxanthin-based products to its offering, an antioxidant which protects cells from damage. Astaxanthin is an antioxidant that is said to have anti-inflammatory properties. It is good for joint health, eye health, and skin health. Suyu claims to generate an MRR of INR 3 Lakh.

 31. Terra Viva

Founded in 2023 by Tusharika Agarwal, Terra Viva is a furniture and home decor brand. The Panchkula-based D2C furniture venture claims to preserve the natural beauty of the wood used in its products. Its artisans select sustainable materials for the making of home decor products.

As part of its portfolio, Terra Viva provides lighting, tables, bookends, serveware and other home decor accessories to its customers.

The D2C startup’s designs reflect the true beauty of outdoor nature. For instance, its bookends are designed in the shape of fish, and animals like elephants. Moreover, its tables can be seen with a touch of vining plants, cactus and herbs to give a natural green look. Terra Viva currently clocks an MRR of INR 30K. 

 32. The Curl Co.

Founded in 2024 by Isha Mahabal and Rutvika Charegaokar, The Curl Co. is a haircare brand, which specialises in providing solutions for women with curly and wavy hair. Mumbai-based The Curl Co. offers a range of products from shampoos and conditioners to hair creams and serums for the nourishment of difficult-to-manage curly hair. Its products also protect from UV rays and pollution.

The company claims that its products are formulated keeping Indian hair and climate in mind. and with all-natural ingredients. The Curl Co. claims to incur a revenue rate of INR 6 Lakh per month.

The Curl Co. competes with the likes of Mamaearth, SUGAR Cosmetics and MyGlamm in a space in the Indian beauty and personal care space expected to breach the $46.6 Bn mark by 2032.

 33. The Zappy Box

Founded in 2018 by Prerna Taneja Mehrotra and Arpit Mehrotra, The Zappy Box is a D2C gifting brand, which specialises in occasional gifting, personalised gifting and custom corporate gifting with its more than 500 products part of the offering.

Apart from its B2C gifting channel, it also offers gifting solutions to corporates. Under its B2B arm, the Bhopal-based gifting platform has served Amazon, Uber, Google, Samsung and many others. Moreover, the gifting platform claims to have catered to more than 50,000 customers.

The Zappy Box claims to clock an MRR of more than INR 20 Lakh. A large chunk of this income comes from corporate gifting. 

 34. UniBlu

Founded in 2023 by Vrinda Girotra, UniBlu is a fashion lifestyle brand that offers streetwear and comfortable loungewear. Delhi NCR-based UniBlu provides a range of apparel, which includes t-shirts, co-ord sets, overshirts, dresses, shorts, hoodies, jackets, and more. UniBlu specialises in crafting fashion for people who are always on the go. Therefore, their styles seamlessly transition from streetwear to athleisure.

The D2C fashion brand also has a B2B revenue channel, offering customised designer t-shirts and hoodies for universities, schools and corporates under the brand name UniStreet. Under this offering, UniBlu has worked with notable companies like ITC, Mahindra Finance, IIM Bangalore and TEDx. It currently generates an MRR of INR 88K. It sells through its website and online marketplaces such as Amazon and Flipkart.

 35. Urban Mills

Founded in 2024 by Shivans Gupta and Bharat Singhal, Urban Mills is a D2C edible oils brand. The unique selling proposition of the brand lies in the fact that it offers natural cold-pressed oils to its customers. Cold-pressed oils are extracted without using heat or chemicals.

The New Delhi-based D2C startup offers a range of cold-pressed oils such as olive oil, groundnut oil, mustard oil, olive oil and virgin coconut oil. Urban Mills’ oils are also free from preservatives. The D2C brand attracts all its sales only through online sources. 

 36. Viah

Founded in February 2024 by Riddham Baahri and David Pritchett, Viah is a D2C skincare brand that offers various skincare products to help its customers deal with all skin problems, including acne, wrinkles, pigmentation, dark circles, sun care, sensitive skin and pollution.

Viah creates skincare formulations with globally sourced ingredients. Its product range includes moisturisers, serums, toners, cleansers, sunscreens, eye care, and more, typically priced between INR 549 and INR 1,699. The brand sells through its D2C platform and Amazon and is actively expanding its online presence across additional channels.

New Delhi-based Viah claims to use natural ingredients like oils, fruits, natural acids, honey and berries in its products.

Viah operates in the Indian cosmetic industry, which was valued at $8.12 Bn in 2023 and is expected to reach around $11 Bn by 2032, growing at a CAGR of roughly 4% between 2024-2032.

 37. WiseLife

Founded in 2020 by Prateek Kedia, WiseLife provides fashion lifestyle and accessories for yoga enthusiasts. WiseLife’s journey began with the founder’s journey to self-realisation and a simple desire to eliminate the stress, anxiety and unease that was affecting his mental and physical well-being.

The Delhi NCR-based D2C brand offers a range of products from yoga apparel for women to yoga mats, yoga props and other travel and lifestyle accessories. According to the company, it is a one-stop solution for all fitness essentials.

Apart from having an online presence, WiseLife has physical stores in Mumbai, Hisar and Bengaluru. The D2C apparel and lifestyle brand also caters to the bulk order requirements for fitness centres and yoga studios.

WiseLife operates in the Indian sports apparel market expected to grow to cross the $1.9 Bn mark by 2030.

 38. WishLuck

Founded in 2024 by Vishal Singh, WishLuck is a D2C toy brand. It offers a range of fun and educational toys to foster learning through play among kids. The startup also collaborates with educators and child development experts to ensure that its toys provide maximum educational value and safety.

The New Delhi-based toy brand includes remote control cars, educational interactive toys, soft toys and puzzles for kids up to five years of age.

WishLuck operates in the Indian toys market and is expected to breach the $4.4 Bn mark by 2032, growing at a CAGR of 10.6% between 2024 and 2032.

[Edited By Shishir Parasher]

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Meet The 38 D2C Brands From Inc42’s Second Cohort Of D2CX-Inc42 Media
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Meet The 38 D2C Brands From Inc42’s Second Cohort Of D2CX-Inc42 Media
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Meet The 38 D2C Brands From Inc42’s Second Cohort Of D2CX-Inc42 Media
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Meet The 38 D2C Brands From Inc42’s Second Cohort Of D2CX-Inc42 Media
Meet The 38 D2C Brands From Inc42’s Second Cohort Of D2CX-Inc42 Media
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