After launching its ecommerce venture M2ALL.com last month, the Mahindra group has entered the logistics marketplace with the launch of SmartShift, a digital marketplace for intra-city logistics of cargo. SmartShift will act as an exchange platform for cargo owners and transporters, enabling them to work with each other.
Launched by Dr Pawan Goenka, Executive Director, Mahindra & Mahindra Group, Dr Anish Shah, Group President (Strategy), and Kausalya Sreenivasan, who will head the venture. The SmartShift technology platform will connect cargo owners and transporters and offer its services through an Android app, a website, and a dedicated call centre.
With SmartShift, Mahindra aims to offer transparent pricing, an efficient simple one click booking process and the ability to track and trace cargo on a real time basis post dispatch. The company is launching SmartShift in Mumbai, followed by other towns and cities across India.
Dr Pawan Goenka stated, “At Mahindra, we regularly challenge conventional thinking and create disruptions with our unique product and service offerings. SmartShift is one such idea that was seeded by a young team that has now been charged with growing this service offering independent of existing Mahindra businesses. SmartShift is a digitally enabled, value added service that would benefit both cargo owners and transporters.”
“Mahindra is the leading player in India in load movement with its complete range of vehicles. Therefore, we have a very good understanding of the whole ecosystem of small goods movement intra city. Hence, it was a natural extrapolation for us to go from selling a vehicle to creating a digital marketplace for movement of goods. And do it in a way that we add value to the load giver and the load taker or the service provider.” He added that the idea for creating such a marketplace which provides load givers access to load takers has been on the group’s mind since last three years. It was last year that the group gave serious thought to building it.