You are sitting at a coffee shop in a central business district, thinking of getting a haircut, or worrying about your health and fitness, it should not be utopian to your mobile to find a nearby salon providing haircut at discount, or a nearby fitness gym offering membership discount right away. There are many apps offering deals and discounts, there are many app to locate nearest store, but live deals was missing. And this is what Zovi founders, Manish Chopra and Satish Mani realized during a casual conversation.
In the next few months, it evolved into an idea of bringing a new O2O (online to offline) service marketplace, Little, which will connect merchants and small businesses with customers. While merchants will see higher utilization of their assets, customers will be getting same service at a better rate. Manish said, “We spoke to many merchants, and found their major pain point was getting customers. Be it fitness center, salon, restaurant or any service, the average utilization rate was between 45%-60% only. Heavy marketing spend on ads, fliers and even social media wasn’t drawing enough traction.”
He added, “We are not a ‘marketing partner’ who helps them get only for a bit and then goes to market their competitor. We stay with them to help them sell their extra inventory, when and at whatever price they want to do so.”
What Little Has To Offer
Manish Chopra,a technology veteran with 20 years of vast experience, has worked with global firms like Oracle and Microsoft. He was heading Microsoft in Singapore before he was appointed the CEO for Zovi. Co-founder Satish Mani, before taking the role of Chief Technology Officer at Zovi was heading the technology division at Cleartrip.
Little is an app-only deals marketplace that offers deals based on location – restaurants, theatres, hotels, weekend getaway, salons & spa, gyms and more. Customers can browse through a number of deals on the app based on their location and get a list of the deals. The difference here is these are live deals that are running now, but might get expired say in two hours. This provides an impetus to the customers to take action, encouraging them to make a purchase.
According to Manish, Little will build analytics to pick details of users’ behavior in terms of kind of deals they like or tend to buy and start to personalize their results based on such learnings.