SUMMARY
The brand offers a variety of wearable rudraksha beads, spiritual jewellery, idols and home decor items made by local artisans
The Origin Story
As rudraksha beads are valued for their perceived medicinal and mystical properties, markets are flooded with counterfeit products. To address this issue and provide genuine rudraksha wearables, serial entrepreneur Ritoban Chakrabarti set up Japam in 2022. The brand expanded its offerings a year later and now sells its products on its website and the ecommerce marketplace Amazon. It also posted INR 85 Lakh in revenue in FY23.
The Differentiator
The brand offers a variety of wearable rudraksha beads, spiritual jewellery, idols and home decor items made by local artisans. Recognising that customers doubt product authenticity while buying rudraksha, Japam does random batch testing to build customer trust. It is carried out by randomly dividing the beads into batches and testing them in a lab for authenticity. The lab report is then shipped with the order.
What’s Next
Japam will expand its categories, collections and designs in 2024. It will also grow its presence across online sales channels. In 2025, the brand will explore hyper-local marketplaces and offline retail to reach more customers.
