Apps rule our lives now. We use them for shopping, for groceries, for house repairs, for travel, for medical attention, for maintaining our house, for bill payments, for our entertainment ranging from movies to simply choosing a place for dinner, for reading news, and for every possible daily chore of our life. With the smartphone boom and internet penetration, our reliance on them has increased manifold. And the same holds true for businesses. As more and more consumers go mobile, businesses follow them and vice versa.
Apps have become a very important way to catch the attention of consumers and keep them engaged. While big businesses can spend a huge amount of time and money to build native apps, small and medium scale businesses struggle on this count. Added to the fact is their lack of tech understanding and concerns about getting stuck with poor quality apps within their tight budget.
Many businesses have been unable to take optimal advantage of mobile interfacing due to the challenges involved in the app development process, lack of local language content, and the high maintenance costs thereafter. It is this challenge which Pulp Strategy, a full service agency in the realm of Tech enabled, digital & Interactive marketing, headed by Ambika Sharma, aims to resolve through their product Instappy.
Instappy is a cloud based DIY platform which makes it simple for everyone to create instant, affordable, intuitive and professional mobile applications with unlimited customisation. The idea behind Instappy was inspired by the many client requests Pulp strategy received over the course of the last year. Many of them were small businesses which wanted a classy and not complicated app, which could be developed in a short time and at an affordable cost. With Instappy, it’s possible to develop and customise one’s app and go-to-market in as little as 60 minutes.
Ambika tells, “With the launch of Instappy, we are poised to change the face of mobile enablement for businesses globally. Instappy has opened up the mobile commerce market for businesses without them having to worry about being able to “speak tech”, unaffordable costs, hidden maintenance, or months of waiting before going to launch”. It reduces capital costs, eliminates maintenance costs and provides a world class cloud based infrastructure so that businesses can focus on building audience engagement, customer acquisition, revenue and relationships on mobile”.