It has been rightly said, “ The aim of an idea is propagation.” While working with the planning commission, Gunjan Veda was stuck by the gap that existed in wide spread availability of books. So to make reading affordable, she started IndiaReads in 2009 as a central rental platform for books in an affordable format. Launched with a philanthropic vision, IndiaReads aimed to provide education in an affordable format.
However, when Gunjan decided to focus on her writing career, it was then Pranil Bafna and Shreyans Mehta came on board in 2013 to make IndiaReads a one of its kind ecommerce platform in India, and propagate the idea of renting a book on flexible terms rather than buying. Today, it is one of India’s largest rental platform for books and other knowledge sharing resources, a fine example of technology being used for mass affordable dissemination of knowledge.
With Pranil as the CEO and Shreyans as the CMO of the company, the 30 member team of , IndiaReads is now expanding itself to become one of India’s end to end skill development platform. The company with its mantra of “Why buy, if you can read & return?” is trying to leverage the growing acceptance of the shared economy concept in India.
How It works
The platform, currently, offers over 1.8 lakh titles on rent, across 50+ genres of reading which includes academic textbooks, competitive exams, fiction, technology, non-fiction, management, self-help, etc. Users who register on IndiaReads pay an initial base price for the book when they place an order online. When the user returns books, rent is deducted from the initial paid amount and the remainder is refunded.
The portal offers a IndiaReads.com offers a flexible rental structure ranging from one month to one year, depending on the user’s requirement. For example, one may want to rent a fiction book for maybe less than a month, or an engineering textbook for three months. The normal renting duration can vary from one month to a year. The rent deducted will depend on the MRP of the book, the duration for which it has been rented, and on the factor that how many times has the book been circulated before. More circulated the book, lesser the rent the user has to shell out. The company provides at your door- delivery and picks-ups of books and this cost is included in the rental charges.
Besides books, IndiaReads is also building a shared resource platform that offers digital content like e-books, e-magazines, audio-books & video courses. The resource can be accessed on platforms like web, android, iOS by individual users & organizations like corporates, schools, colleges alike.