How Zingavita Is Changing The Supplement Game With Its Modern Take On Nutrition

A study by the National Institute of Health shows that 61% of Indians are deficient in vitamin D, 54% in iron, 53% in vitamin B12, and 37% lack folic acid. Micronutrient deficiency is more common than we realise, and for those with busy lifestyles, maintaining a balanced diet can be a challenge.  

Recognising this widespread issue, childhood friends Sachin Goel and Dheeraj Nagpal founded Zingavita Ayurveda in 2020. With backgrounds in leading tech-driven businesses — Goel at CarDekho and Nagpal at Zomato—they leveraged their expertise to build a brand that would redefine health and wellness in India.

Their frustration with the supplement industry was deeply personal. They often struggled to find high-quality, effective, and trustworthy nutritional supplements in India. Dissatisfied with the available options, they frequently had to import supplements for themselves and their families. This experience helped them identify a massive gap in the market — the need for scientifically backed, Ayurvedic supplements that combine modern nutrition with the authenticity of ancient remedies.

Revolutionising Everyday Wellness

Zingavita is trying to simplify wellness for the modern consumer for problems such as daily energy, immunity, stress, sleeping, gut health, and many others with functional foods, effervescents, ayurvedic supplements, and health gummies. 

While the market is filled with multivitamin solutions, Zingavita distinguishes itself from the competition by reinventing ancient formulas in a modern format with clinically tested ingredients. 

In the financial year 2023-2024 (FY24), Zingavita recorded a 33.4% increase in its revenue, which rose from INR 6 Cr in FY23 to INR 8 Cr, while improving its EBITDA margins by 20%. The growth was primarily driven by newly launched products in the premium Ayurveda range and the launch of its new website, which strengthened its D2C presence. 

The brand has also expanded its reach through key marketplaces, including Amazon, Nykaa, Flipkart, and 1MG, while tapping into quick commerce platforms like Zepto to bring its products to customers within minutes — aligning with the growing demand for instant wellness solutions.

Scaling Ayurveda For The Future – India And Beyond

Zingavita operates in India’s INR 20,000 Cr ($2.4 Bn) dietary supplements market (IMARC), which is experiencing rapid growth post-pandemic. More households are incorporating nutraceuticals and Ayurvedic formulations into their daily routines, creating an untapped market for brands offering quality and convenience.

Zingavita is poised to double its revenue to INR 16 Cr by the end of FY25, achieving a 100% year-on-year growth while further improving EBITDA margins by 15%. This growth is being fueled by the expansion of its premium Ayurveda portfolio, led by innovative offerings such as Shilajit Coffee and Shilajit Honey. 

Looking beyond India, Zingavita has set its sights on the global premium Ayurveda market, with plans to enter the USA, the Middle East, and Europe. 

Domestically, it is gearing up for expansion into pharmacies, wellness stores, and premium supermarkets across Tier I and Tier II cities—cementing its position as a category leader in modern Ayurvedic wellness.

[Authored By Anirudh Trivedi]