WayCool is essentially an omni-channel food produce distribution platform
WayCool is leveraging innovative technology to scale up and operate a complex supply chain
It claims to have a wastage margin of less than 1%. And that’s despite handling over 3,000 SKUs in multiple categories
Successful supply chain management can be summed in one phrase; detail, detail and detail. Karthik Jayaraman and Sanjay Dasari, the founders of Chennai-based agritech startup WayCool, certainly believe that mantra as they disrupt the traditional agriculture supply chain from farm to fork.“WayCool aims to bridge this gap and offer a cost-effective distribution solution to minimise food wastage. Reduction in wastage would lead to higher savings that could be passed along the supply chain,” he added.“At our DCs, the system-generated picklists ensure that customers are allocated exactly what they ordered. A complex forecasting and planning algorithm back this process to ensure that fill rates are maintained at high levels,” added Dasari.“We also have a large number of food safety and hygiene audits conducted across our source points, DCs and trucks, which limit exposure to external elements that can destroy freshness. All these metrics are captured in our digital quality platform, which has over 18 apps. This ensures that the produce remains fresh until it reaches the customer,” added Sanjay.“The information base that is being built offers granular details of buying behavior, that can be leveraged to help food producers and brands target their sales and marketing efforts better.” – Sanjay Dasari“Moving further, information technology plays a large role in scalability, but this industry requires physical operations automation as well,” Dasari added.Well, Dasari seems determined enough. “Overcoming these operational challenges using technology will determine the difference between success and failure, and our team is heavily weighted towards deep operations experts primarily to address this challenge.”
Essentially an omni-channel food produce distribution platform, WayCool is leveraging innovative technology to scale up and operate a complex supply chain. “Our country doesn’t suffer from hunger issues due to food scarcity, but largely due to inefficiencies in food distribution that lead to high wastage levels across the industry,” says Dasari about the state of the Indian food supply ecosystem.!function(e,t,s,i){var n="InfogramEmbeds",o=e.getElementsByTagName("script")[0],d=/^http:/.test(e.location)?"http:":"https:";if(/^\/{2}/.test(i)&&(i=d+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var r=e.createElement("script");r.async=1,r.id=s,r.src=i,o.parentNode.insertBefore(r,o)}}(document,0,"infogram-async","https://e.infogram.com/js/dist/embed-loader-min.js");!function(e,t,s,i){var n="InfogramEmbeds",o=e.getElementsByTagName("script")[0],d=/^http:/.test(e.location)?"http:":"https:";if(/^\/{2}/.test(i)&&(i=d+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var r=e.createElement("script");r.async=1,r.id=s,r.src=i,o.parentNode.insertBefore(r,o)}}(document,0,"infogram-async","https://e.infogram.com/js/dist/embed-loader-min.js");