How RAS Luxury Skincare Is Making Ayurveda-Backed Clean Beauty Mainstream

For Raipur-based entrepreneur Shubhika Jain, the journey into skincare wasn’t just a business venture but a deeply personal mission. Growing up on her family’s farms in Chhattisgarh, she was surrounded by the healing properties of botanicals, learning first-hand how nature could replenish and protect the skin. However, when she moved to Delhi for her studies at Lady Shri Ram College, she was taken aback by the widespread presence of synthetic beauty products falsely marketed as “natural” and “Ayurvedic.”

Seeing this gap in the beauty market, she set out to build a skincare brand that stayed true to its claims. Teaming up with her mother, Sangeeta Jain, and sister, Suramya Jain, Shubhika founded RAS Luxury Skincare, India’s first ‘Farm-to-Face’ brand, combining natural, ethically sourced ingredients with scientific formulations. Their mission was clear — to offer skincare solutions that were genuinely natural, authentic, and effective, without misleading marketing gimmicks.

Tapping Into A Booming Industry

India’s beauty and personal care market is witnessing an extraordinary boom, projected to reach $28 Bn by 2030. Consumers today are increasingly aware of the impact of chemicals in beauty products, driving demand for clean beauty solutions. Within this space, the luxury skincare segment is a rapidly growing category, dominated by global giants like L’Occitane and Forest Essentials.

RAS Luxury Skincare differentiates itself by owning its supply chain — sourcing botanicals from partner farms in Raipur and formulating products in its in-house DSIR-approved labs. The brand’s flagship products, including the 24K Gold Radiance Beauty Boosting Face Elixir, Multivitamin Day Cream SPF 30, and Collagen Boosting Advanced Booster Serum, focus on real skin solutions backed by Ayurvedic principles and clinical research.

Scaling With Omnichannel Growth

Since its official launch in 2021, RAS has rapidly expanded its presence across D2C platforms, ecommerce marketplaces, and quick commerce channels. The brand is available on Amazon, Nykaa, Flipkart, Tata CliQ, FirstCry, and Tira, along with instant delivery services like Blinkit, Zepto, and Swiggy Instamart. It has also entered the hospitality sector, partnering with leading luxury hotels like The Oberoi Group and Fairmont to extend its reach.

In the financial year 2023-2024 (FY24), the company recorded a 136% increase in revenue compared to the previous fiscal year. RAS Luxury Skincare has secured INR 42 Cr from Unilever Ventures to expand into hospitality after making it to the FAST42 2024 edition.

By 2026, the company aims to be India’s leading luxury natural skincare brand with a global presence. The brand plans to open 50 exclusive stores and expand across key retail formats. With a growing product portfolio, RAS seeks to cater to diverse skincare needs and deepen customer loyalty.

[Authored By Anirudh Trivedi]