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How Ninestars Is Enabling Organisations To Ride The Digital Content Wave

SUMMARY

The company helps media and publishing firms digitise and monetise content. It uses advanced technologies to help organisations use insights and data to gain a competitive edge in the market

Today, it serves over 250 clients from across the globe and supports content in over 50 languages

The company says that moving to the public cloud service provider, DigitalOcean, has helped it achieve infrastructure optimisation of about 15-20%

DigitalOcean and Inc42_Conversations on cloud“In less than two years, we were entrusted with digitising the archives of The New York Times (through ProQuest), and as they say, rest is history. Since then, we have evolved as a content tech firm and diversified into adjacent industries such as publishing, media monitoring, libraries and archives and more,” said Mohan Doshi, chief technology officer, Ninestars.“We continue to support our clients’ acceleration in digital & automation in terms of infrastructure – pushing for a move to the cloud for those that haven’t already. Today, 100% of our clients in media monitoring services are on our Clips on Cloud Platform,” explained Doshi.

It is safe to say that the pandemic and the resultant lockdown has only increased the consumer appetite for content. Stuck indoors, without much to do, digital content consumption is skyrocketing everywhere and the same holds true for India too. With the pandemic, the traffic in the ‘general news’ category started seeing a massive rise in the second half of March. Comscore revealed that the visits increased by 30% during the week of March 23-29, as compared to the week of March 16-22.

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