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How Hunch Captured 2 Mn Users in India & The US By Redefining Social Media Interaction

SUMMARY

To disrupt the current social media landscape, where only 1% create content, 10% engage, and 90% consume, Ish Goel, Nitika Goel and Kartic Rakhra, founded the social media discovery app, Hunch, in December 2022

The core philosophy of the app is to transforms 'likes' and 'follows' into meaningful connections and cultivates an environment that is both authentic and interactive

The startup has raised $26 Mn in funding to date

Social media has influenced everything from the way we interact to the way we make purchasing decisions. However, a growing disillusionment seems to be emerging among Gen Z, the quintessential followers of social media. “The 1:10:90 rule applies to most social media platforms, which is 1% create content, 10% engage, and 90% merely consume,” Goel said, adding that Hunch aspires to change this by giving voice to silent spectators online.“We empower users to express themselves freely without the burden of societal expectations and getting judged,” Ish said.“Our entire tech and product team operates out of India. We have hired top-tier tech talent. Our tech stack includes a diverse range of tools, including GraphQL, Kinesis and more,” Ish said.

Often stereotyped as digital natives glued to their screens, this demographic may be close to reaching a tipping point. A recent survey by Talker Research of 2,000 Gen Z Americans found that three out of four believe social media negatively impacts their mental health. 

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