How Eggoz Is Revolutionising India’s $8 Bn Egg Market

Eggs have long been a staple in Indian diets, but their retail experience has remained largely unchanged — loose, unbranded, and often unhygienic. Recognising the need for a structured, high-quality approach to egg production and distribution, Abhishek Negi, Aditya Singh, and Uttam Kumar founded Eggoz in 2017. 

Their mission? To redefine egg consumption in India by offering fresh, hygienic, and nutrient-rich eggs through a farm-to-consumer model.

Elevating Egg Quality With A Tech-Enabled Supply Chain

Eggoz has built a vertically integrated supply chain, working directly with poultry farmers to ensure its eggs meet the highest quality standards. Unlike conventional eggs that are often produced using chemical-laden poultry feed and stored under unhygienic conditions, Eggoz eggs come from hens fed with herbal feed and are subjected to 11 safety checks before reaching consumers. This rigorous quality assurance results in fresh, clean eggs with bright orange yolks, rich in lutein, vitamin A, and vitamin D.

The D2C brand also ensures that its supply chain is tech-enabled and traceable, allowing customers to access fresh, graded eggs within 1-2 days of laying. By addressing critical issues of safety, hygiene, and nutritional value, Eggoz has positioned itself as a leader in India’s packaged egg industry.

Eggoz has rapidly scaled its presence across India, leveraging both online and offline channels. The brand is available on major quick commerce platforms like Blinkit, Zepto, Swiggy Instamart, Bigbasket, and Amazon Fresh, ensuring quick access to fresh eggs for urban consumers. Additionally, Eggoz has expanded its retail footprint, making its products available in offline stores and general trade outlets.

With a growing market share, Eggoz has established itself as India’s largest packaged egg brand, dominating North India and Bengaluru while expanding into Mumbai, Hyderabad, Chennai, and Pune in 2024. As part of its strategic roadmap, the D2C brand is now focused on deepening penetration in existing markets while also exploring new cities for expansion.

Growth Milestones & The Road Ahead

Eggoz has witnessed significant growth, with revenue surging from INR 54.71 Cr in FY23 to INR 73.1 Cr in FY24 – a 33.7% jump. This strong financial performance reflects the increasing consumer demand for cleaner, safer, and better-quality eggs. In addition to fresh eggs, Eggoz is now diversifying into the frozen protein-rich snack segment with its newly launched EggNuggetz and Anda Bhurji Momoz. This move pits Eggoz against brands like McCain, Eggfolks, and BreakingGood in India’s fast-growing frozen-snack industry.

Looking ahead, Eggoz aims to cross INR 100 Cr in revenue in FY25 double its growth rate in FY25 while further enhancing the lives of poultry farmers. By 2026, the brand envisions itself as a market leader in both fresh eggs and protein-based snacks, continuing its mission to bring high-quality protein to every Indian household.

[Authored By Anirudh Trivedi]