How Doodhvale Farms Is Taking On Dairy Conglomerates With Its Purity Promise

Milk is a staple in Indian households, but its purity has long been in question. From dilution to harmful chemicals, the issue of adulteration runs deep in India’s dairy sector. However, the problem isn’t just about purity — labels can be misleading, storage can compromise freshness, and even premium brands fall short of delivering true transparency.

The founders of Doodhvale Farms — Aman J Jain, Ishu Jain, Sanjay Jain, and Sudhir Jain — faced this challenge firsthand. In search of safe milk for their own families, they did what few would — they started a small farm with just two cows. Their belief was simple: by overseeing every step of the process, they could eliminate the shortcuts and malpractices plaguing the dairy industry.

But within two months, they realised the scale of the problem. Even their own employees, trained in traditional dairy industry norms, were cutting corners. This was a wake-up call — fixing dairy in India would require a complete overhaul, not just good intentions.

With that realisation, Doodhvale Farms was born in 2019 — a farm-to-home dairy brand that is not just about milk, but about rebuilding trust in what should be the purest household staple.

Breaking Barriers In The Dairy Industry

Unlike conventional dairy brands that rely on preservatives and middlemen, Doodhvale Farms ensures complete transparency with its lab-tested, farm-fresh milk. Every batch undergoes rigorous testing before reaching consumers, eliminating any concerns about dilution or contamination.

While most milk on the market is stored for days before consumption, the brand’s vertically integrated model ensures direct delivery from farm to home within hours of milking. Some of its flagship products include Cow A2 Vedic Desi Ghee, which is slow-cooked using the ancient Bilona method to preserve its rich aroma and Ayurvedic benefits. 

The dairy brand also specialises in premium A2 dairy products, sourced from indigenous Sahiwal and Gir cows, and high-protein buffalo milk. Its products, including Malai A2 Paneer and Royal A2 Buffalo Milk, cater to health-conscious consumers seeking authentic dairy nutrition.

It also offers a subscription-based model, allowing families to receive fresh, nutrient-rich milk without worrying about daily sourcing.

Freshness Fuelled Growth

Doodhvale Farms has witnessed remarkable growth, fueled by the increasing demand for premium, unadulterated dairy products. In FY23, the company reported a revenue of INR 15 Cr, which surged 80% to INR 27 Cr in FY24. Continuing this trajectory, it closed CY24 at INR 38 Cr, marking a 60% jump from the previous year.

Beyond financial growth, the brand has significantly expanded its footprint — from 5 cities to 15 — bringing fresh, farm-to-home dairy to a wider audience. Initially focused on D2C sales via its app, Doodhvale Farms has since diversified, launching Exclusive Brand Outlets (EBOs), partnering with marketplaces, and entering quick commerce to enhance accessibility and convenience.

Backed by a $4.1 Mn Series A funding round from investors such as Atomic Capital, Singularity Early Opportunities Fund, Bharat Founders Fund, Indigram Labs Foundation, and HT Media Ventures, the company is now gearing up for its next phase of expansion. By FY25, it targets INR 42 Cr in revenue, with plans to scale to 50+ cities by 2026 and 100+ EBOs to strengthen its offline presence.

With sustainability at its core, Doodhvale Farms is actively expanding farmer partnerships and adopting ethical dairy farming practices to ensure quality, transparency, and environmental responsibility — preserving not just purity in milk, but also trust in every bottle.

[Authored By Pooja Yadav]