How Anveshan Is Redefining Healthy Eating With Farm-Fresh Foods

When Aayushi Khandelwal, an IIT-Guwahati alumna, struggled with health issues, she turned to her grandmother’s traditional Indian superfood recipes. The impact was so profound that she, along with her friends Kuldeep Parewa and Akhil Kansal, decided to study the market to identify food brands that offered alternatives similar to what her grandmother’s traditional recipe treasure trove had held for decades. 

Their research led them to the conclusion that her grandmother’s secret sauce was everything organic. The revelation happened when they found a stark contrast between organic foods and their adulterated options available in urban markets.

To bridge this gap in India’s consumer market, the trio launched Anveshan, a D2C natural food brand that promotes sustainable practices and offers purity and authenticity as its key USP. 

By sourcing directly from farmers and using technology for quality control, Anveshan ensures that urban consumers get access to high-quality food. 

What’s Inside Anveshan’s Health Stack

The startup, which made it to the 2024 edition of FAST42 as well, offers a range of natural and minimally processed food products, including A2 ghee, cold-pressed and wood-pressed oils, superfoods, natural honey, and fruit-based sweets. These products are made using ingredients sourced directly from a network of over 5K farmers.  

With the rise of lifestyle-related disorders, consumers are actively looking for food that aligns with traditional wisdom and modern health consciousness, making this a rapidly expanding category.

To maintain quality, Anveshan tests every batch in in-house, certified labs before packaging. It also provides QR code-enabled traceability, allowing consumers to verify sourcing details and purity — a move that enhances trust in an industry often plagued by adulteration concerns.

Jumping On The Quick Commerce Bandwagon 

The D2C brand’s primary sales come from its website, traditional ecommerce platforms, quick commerce apps, and offline modern trade retail stores in Delhi NCR, Mumbai and Bengaluru. In 2024, the company’s revenue grew by 80% as quick commerce demand for its products surged six times on a yearly basis.

For the financial year 2023-24 (FY24), the D2C brand’s revenue stood at INR 58.16 Cr, registering a strong uptick from INR 31.40 Cr in FY23. The brand has also scaled its operations by focussing on farmer partnerships to ensure better sourcing and quality. 

Anveshan is projected to close the current financial year with a revenue of INR 100 Cr, marking a 72% growth from FY24. Going forward, the D2C brand aims to scale its revenue to INR 500 Cr through strategic expansion into new product development.

[Authored By Anirudh Trivedi]