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How AI-Led Affiliate Marketing Startup Flickstree Is Helping Consumer Brands Drive Up Sales

SUMMARY

In affiliate marketing, brands are only charged commissions for actual sales, unlike pay-per-click campaigns

The startup has partnered with 200+ local and global brands and is one of the portfolio companies of Venture Catalysts++

According to research, the global affiliate marketing space is projected to reach approximately $36 Bn by 2030 (CAGR of 7.7% from 2022 to 2030)

Driving online traffic and converting prospects into customers are surefire ways to boost businesses in a digital-first world for brands. There are multiple digital marketing channels to help build brand awareness. However, businesses looking for cost-efficient and targeted marketing for the best return on ad spend (ROAS) often find such promotional costs disproportionately high.

When brands are gunning for search engine/social media prominence or paying crores to onboard celebrity influencers, there is no guarantee that the campaigns will reach the target audience and ensure sales conversion.        

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