Here Are 8 D2C Brands Spearheading Smart Home Revolution In India

Life is faster, easier, and a lot smarter now, thanks to the new-age technology that’s making deeper inroads into our everyday lives. 

The rapid adoption of artificial intelligence (AI) and the Internet of Things (IoT) is transforming every aspect of our lives – from the way we work to how we worship and from how we cook our foods to the way we study. 

From homes to smart homes – the quintessential Indian household is getting a makeover as the country leaps into an age of tech revolution. According to projections made by researchers, India’s smart home market will reach $19.31 Bn by 2030, averaging a 30% growth rate. 

Be it smart lighting or energy-efficient fans, more and more Indians are choosing the smarter way to run their homes. While tech-based kitchen appliances are making great strides in simplifying chores, smart doors are offering attractive security solutions. 

The boom in the smart appliances market has fostered the growth of direct-to-customer (D2C) brands such as Atomberg, Beyond Appliances and Geek Technology in the last five years. Tracxn reported that India is today home to more than 600 smart home appliance startups. The rapid growth has also attracted investor interest in the emerging segment.

The Indian smart home industry last year saw some major deals such as foodtech major Zomato buying an 8% stake in innovative kitchen appliances maker Byondnxt, and home automation startup Keus Smart Home raising INR 100 Cr ($12 Mn) in a funding round led by mid-market private equity firm OAKS Asset Management. In 2023, Reliance Jio, too, jumped on the bandwagon with its Jio Smart Home Services, allowing its users to control all smart home appliances seamlessly. 

As 2025 unfolds with promises of a steeper rise in the market, Inc42 tries to look deeper into these smart home appliance D2C brands. With that said, we have compiled a list of eight D2C smart home appliance brands to begin with.

(Note: We have listed Indian D2C smart home appliances’ brands in alphabetical order. The list is not meant to be a ranking of any kind and will be updated from time to time.)

Apex Light 

Apex Light offers a wide range of lights – from TV backlight to bar light. The company has more than 20 products on its website and claims to have served more than 25K customers till date.

Founded by Sanket Patel and Shubham Patel, Apex Light claims its product to have smart control capabilities, allowing the user to manage the lighting directly from a mobile app. Its products are also compatible with Amazon’s Alexa and Google Assistant.

The company also runs its affiliate programme giving users a chance to earn with every product sold. 

Atomberg

IIT Bombay alumni Manoj Meena and Sibabrata Das set up Atomberg in 2015 for making energy-efficient, remote and voice-controlled fans, mixer grinders and smart door locks.

Under its fan products, the company sells ceiling, pedestal, wall and exhaust fans. Its fans feature intelligent sensors, remote control capabilities, and programmable timers. Atomberg sells its products through its own website as well as on ecommerce marketplaces like Amazon and Flipkart. It claims to have served more than 10 Mn customers till date. 

The company, which has raised more than $126.49 Mn till date in funding, counts Deepika Padukone, Temasek, Steadview Capital, Trifecta Capital, Jungle Ventures and Inflexor Ventures, among its key investors.

On the financial front, the Navi Mumbai-based startup’s net loss grew 3.5X to INR 138.35 Cr in FY23 from INR 39.3 Cr in the previous fiscal year. 

Beyond Appliances

Beyond Appliances offers two products – Dorado Smart HobTop (HOB) and Orion Chimney – to transform the kitchen into a tech-powered hub for making foods. 

The startup operates under Mukunda Foods, a B2B food robotics company that designs and manufactures smart robotic equipment to automate food preparation for restaurants. 

Eshwar K Vikas and Sudeep Sabat, founders of Mukunda Foods, launched Beyond Appliances in 2024. The Bengaluru-based startup raised INR 16.8 Cr (around $ 2 Mn) in a seed funding round led by Fireside Venture Investment Fund III last year to scale up its tech and manufacturing stacks.

Geek Technology

To ease kitchen chores, Murugan Dhandapani and Prathab Anandaraj built Geek Technology in 2019 with the launch of Geek Robocook, an electric pressure cooker capable of supporting 1K+ Indian recipes through an app.

Its product line also includes an air fryer oven called Geek Airocook and rechargeable table fans. It sells its products on ecommerce platforms like Amazon as well as on its own website. 

Geek Technology was also featured in Inc42’s FAST42 2024 edition. The Tamil Nadu-based startup counts Wonderchef and Instantpot among its key competitors.

KARBAN 

Karan Bansal and Tanya Goyal founded KARBAN Envirotech in 2022 to make energy-efficient and sustainable airflow appliances that would cut down on electricity cost and save energy.

Its flagship three-in-one appliance Airzone works as an air purifier, bladeless fan, and chandelier light. It has six SKUs, including two prototypes of the Airzone and a more compact version, Airzone Lite. It helps reduce electricity consumption and provides multi-utility air flow.

The company’s distribution network runs around its own website and through large e-commerce platforms. It counts All in Capital, Titan Capital and  Rainmatter, among its key investors. In April 2024, KARBAN raised $1.07 Mn (INR 8.93 Cr) in a seed funding round.

MecTURING 

Founded in 2018, MecTURING is a deep tech brand, manufacturing AI-based smart robotic consumer products to make house chores efficient. The Nasik-based startup sells its products via its own website as well as on ecommerce marketplaces like Flipkart and Amazon.

Its product line includes robotic vacuum cleaners, smart mixer grinder, auto dust collector and more. MecTURING claims to have served more than 27K customers in India till date.

It claims to have more than several service centres across the country to help the customers with any technical difficulty. Users can also book a free demo on MecTURING’s website.

upliance.ai

Founded by former Ather Energy executive Mahek Mody and former Chaayos employee Mohit Sharma in 2021, upliance.ai makes an AI-powered ‘Smart Jar’ that can perform multiple cooking tasks such as chopping, blending, heating and steaming. Its AI-enabled chatbot helps users ask questions regarding the dish. 

Their flagship cooking assistant ‘Upliance’ is designed to produce the flavours and textures of Indian cuisine. It offers 500-plus pre-loaded recipes across five key categories (further searchable by meal type, ingredients available in your refrigerator and cooking time) and automates 16 cooking functions, from portioning, chopping and mixing to sautéing, stirring and making a full meal for four or fewer people. 

The Bengaluru-based startup raised INR 34 Cr (over $4 Mn) last year in a seed funding round from Khosla Ventures to scale its production. It was selected for the first cohort of Google’s Startups Accelerator: AI First programme, which received more than 1,030 applications.

Zunpulse

Headquartered in Gurugram, Zunpulse focuses on sustainability with the help of solar power. Founded by IIT alumni Pranesh Chaudhary and Sushant Sachan in 2016, the company offers a wide range of solar panels, batteries and inverters.

It also offers other home appliances and smart devices like ceiling fans, mixer grinders, electric kettles and smart air purifiers.  

The startup claims to have served more than 100K users with more than 50 SKUs available on its website as well as ecommerce marketplaces like Amazon and Flipkart.

Zunpulse was also featured in Inc42’s FAST42 2023 edition. By then, the company raised a total of $6 Mn in funding. It is backed by investors like Godrej Family Fund, Ramakant Sharma and Gaurav Gupta.