The way Indians avail of healthcare and related services has seen a sea change in the last few years. From simply booking appointments for offline doctor consultations and buying medicines online, Indians (and the world) have progressed to comparing and buying healthcare services and packages online, and are even doing remote consultations with doctors over chat and video.
The first wave of change technology brought in healthcare was in the B2C segment. Now, B2B is ripe for disruption, and a number of healthtech startups are leveraging AI, data analytics, and other advanced techs to make quality and affordable healthcare services available to corporates.
One such player is HealthAssure, which claims to be a one-of-its-kind aggregator platform with a focus on primary healthcare, specifically meant to cater to B2B requirements. The platform, which offers “comprehensive solutions, from managing complex requirements of large institutions to providing customised plans for individuals,” says it has more than 3,000 centers and is present in more than 1,000 cities across India. HealthAssure also caters to the B2C segment.
Varun Gera, founder and CEO of HealthAssure, says he started the company to “address the gap that existed in the market for customers (B2B as well as individuals) needing better day-to-day healthcare and primary and preventive healthcare providers.” “In India, while hospitalisation and emergency treatment has matured over the last decade, the primary care segment, which is still largely fragmented, is gaining importance rapidly,” says Gera.
The company, which says it has technology in its DNA, says on its website, “We strongly believe in new ideas, innovations, and new ways to push the limits to make solutions easy and efficient. With technology at the heart of everything we do, we are able to integrate our network partners — across pathology, diagnostics, consultations, pharmacy, etc — and bring good health closer to you.”
Tapping Into The $40 Bn Primary Healthcare Market In India
According to a report by Deloitte, with increased digital adoption, the Indian healthcare market, which is growing at a CAGR of about 20%, will touch a whopping $280 Bn by 2020. And the revenue of India’s corporate healthcare sector is estimated to grow at 15% in 2017-18.