Flo Sleep utilises the art of building great sleep products and a D2C distribution model to deliver incredibly comfortable and affordable products
Presented by Inc42 & Emiza, Co-Presented by Simpl & Axis Bank – the list features 52 brands racing to capitalise on the estimated $300 Bn market opportunity by 2030.
Gaurav Zatakia spent nearly a decade building Hush, a family business that supplied mattresses and other sleep essentials to top hotels in India. His mattresses received excellent reviews, and some hotel guests said they had the best night’s sleep. Boosted by the praise, he decided to retail his offerings. It was a challenging task, as he soon found out, due to high margins, while price-conscious Indian customers were not ready to pay extra. The only way out was to take the D2C route and sell to his customers online. The rise of the D2C wave in the West further encouraged him, and Zatakia set up his D2C brand Flo in 2018.