We love our couches and food much more than anything else. But the startup ecosystem is turning things topsy-turvy and now there’s even a new industry segment called fit-tech. These new crop of startups are playing an important role in changing our attitude towards fitness. And it goes without saying that they have found enough success. One such startup is Fitpass.
Many people join fitness centres with a lot of enthusiasm, possibly imagining the brilliant outcome. Now consider the following situation:
Your hectic work schedule is restricting you from hitting the neighbourhood gym on workdays. So, to avoid missing workouts, you sign up for a second gym that is close to your office. But, you end up not liking it, and start skipping sessions. By this time, you have lost a lot of money, effort, time and most importantly whatever enthusiasm you had left in you. Eventually, you just give up.
Akshay Verma, a Delhi-based entrepreneur and fitness enthusiast, wanted to solve this very predicament. Keeping this in mind, in June 2015, he joined his sister Arushi to start Fitpass – a startup that claims to be your gateway, or rather pass, to workout anywhere, anytime across 1000+ gyms and fitness studios in Delhi NCR. Priced at INR 999 per month, the startup gives its users the flexibility to workout when they want, how they want, and where they want.
The company is being fostered as a full-stack managed marketplace, offering appreciable choices and accessibility to consumers, while enabling service providers to earn more by standardising the fitness market in India. Fitpass also strives to standardise the quality of services available in India to enhance customer satisfaction levels in this realm, generating more demand. Akshay says, “Fitness consciousness is rapidly increasing. Today, ‘gyms’ is a more searched word on Google than ‘Bollywood’. India wants to get fit but there is a lot of friction that prevents us – price, convenience, fixed schedules, long term contracts and lack of standardisation of services. Fitpass is using technology to remove the prevailing market inefficiencies and make fitness super accessible to the Indian consumer.”
The company has a strong team of 20 that is trying to revolutionise the fitness industry.