Bicycles have always been a part of the socio-economic culture of India. The arrival of the British in India brought bicycles to the country. Sometime down the line, it started representing the laborious middle class.
But in the present time, bicycles are not only owned by the low-income population simply because they can’t afford two-wheelers or four-wheeler vehicles, but they are transcending into lifestyle statements, thanks to brands like Hero cycles, Hercules, Atlas cycles, Montra, BMX cycles, Firefox, La Sovereign, etc.
It is being gradually realised that the role of cycling in promoting physical activity and healthy lifestyle is critical in a country like India which is witnessing an upsurge in the population. The growing population has resulted into not only congestion but also with growing income and the ease of doing business in India, there is an alarming increase in the number of motor vehicles in the country and as a consequence, diseases linked to unhealthy lifestyles and poor air quality is striking the Indian population like never before.
To tackle this menace, startups both local and global are exploring this terrain to tap into the opportunities of enabling lives to lead a zero-carbon-emission and healthier mobility.
It is with the aim of promoting sustainable mobility that startups in India such as Mobycy, Ola Pedal, Ofo, etc. are looking at pedalling options as a huge market potential.
Founded in 2017 by Akash Gupta and Rashi Agarwal, Mobycy is working on the mission to create sustainable mobility. The Gurugram-based startup enables dockless bicycle sharing and is actively working to change people’s lifestyle through the green tech.