Desi Farms Offers Clean & Healthy Dairy Products, Uses Tech To Run A Production-To-Delivery System

Desi Farms Offers Clean & Healthy Dairy Products, Uses Tech To Run A Production-To-Delivery System

SUMMARY

The D2C brand has recently acquired Vedaaz and Manchar Farms and aims to enter the Delhi NCR market by acquiring another dairy asset

Presented by Inc42 & Emiza, Co-Presented by Simpl & Axis Bank – the list features 52 brands racing to capitalise on the estimated $300 Bn market opportunity by 2030.

India was the largest producer and consumer of milk and other dairy products in 2023. However, milk adulteration is quite common across the country, diluting nutritional value and threatening food safety. Chemicals, too, are added to milk to extend its shelf life, and customers often buy four-to-five-day-old milk as branded products tend to travel 500-1,000 km. Aware of these hazards, Sunil Shahi, former CEO of the legacy engineering firm Greaves Cotton, acquired a B2B dairy business and turned it into a farm-to-table D2C brand called Desi Farms that provides fresh and chemical-free milk and dairy products.

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