With versatile, inclusive and breathable athleisure, Chkokko has disrupted the D2C athleisure market and empowered customers to explore their style
Presented by Inc42 & Emiza, Co-Presented by Simpl & Axis Bank – the list features 52 brands racing to capitalise on the estimated $300 Bn market opportunity by 2030.
Vancouver-based Lululemon might have triggered the athleisure craze globally, but India lacked a homegrown juggernaut for a long time and depended heavily on foreign brands with limited options. Until 2018, that is, when the Sabharwal family (father Shivi, son Lavanya and Lavanya’s wife Alisha) launched Chkokko to meet the rising demand for affordable, fashionable and premium quality activewear. The trio successfully turned their half-a-decade-old textile production into a D2C athleisure brand for men and women. Two years later, Lavanya’s friend Mihir Parashar joined the founding team.