Can Origamis AI Redefine Enterprise Automation With Its GenAI Agents?

It’s delicate. It’s subtle. It’s innovative. It’s a wonder how a piece of paper can be folded in varied ways to unfold exquisite works of art. That was the line of thought behind the making of Origamis AI.

As the buzz over artificial intelligence (AI) from around the world naturally resonated in India, it paved the way for startups like Origamis AI. The emergence of Generative AI (GenAI) unleashed the next wave of technological innovation. Be it Infosys chief Nandan Nilekani or Prime Minister Narendra Modi – GenAI echoes in the words of business icons and lawmakers alike and comes up as the key to unlock long-term success in business.  

In fact, the rise of GenAI has catapulted India as the market with the highest rate of adoption in the world, according to a 2024 report published by research firm Elastic. The GenAI market in India is expected to reach $6.28 Bn from $1.11 Bn in the next five years, averaging a 41.52% annual growth rate.

This rapid growth of GenAI, combined with constant disruptions such as China’s Deepseek, has made it harder for businesses to figure out how to automate their workflows. The confusion prompts many businesses to seek external help for AI transformation. According to Inc42’s annual investor survey, The Pulse Of Tech, more than half of Indian companies are either adopting a hybrid approach to building their AI tech stack or relying entirely on external vendors for AI solutions.

As outsourcing gains momentum, the market for AI-SaaS providers emerges as one of the fastest-growing segments in the AI space, driving a wave of entrepreneurs armed with their innovative ideas.

Origamis AI came up last year to ride on this wave. When Manas Agrawal, cofounder and former chief executive of Affine, thought of the startup, he was pivoting to GenAI. The IIT-Kharagpur graduate founded Affine in the US in 2011 to provide strategic consulting, advanced analytics, data engineering, MLOps, and AI-powered solutions to businesses across sectors such as automotive, manufacturing, gaming, and retail.

As GenAI began gaining momentum in 2022, Agrawal noted that while early AI chatbots like ChatGPT were impressive, they lacked personalisation. For example, a user in India might ask a question specific to the Indian context but receive an answer that was too broad, failing to address their unique needs. These inconsistencies often stem from the datasets on which the models were trained.

It may not be that problematic when a user independently looks for solutions to queries on a chatbot, but it’s not so when the same user interacts with a company-hosted chatbot. Agrawal spotted an opportunity in combining large language models (LLMs) with a company’s own database, creating a more personalised, efficient, and contextually relevant AI experience for business use.

“A seamless interaction between a customer and a business is always built on authentic, trustable information that is extracted from the dataset that an entity possesses on its own,” he said. 

Agrawal teamed up with two of his colleagues from Affine – former sales director Ankit Agarwal and former principal Alexander George Kadankav – and set out to bridge this gap. After three months of research, the trio founded Origamis AI in October 2024 with the goal of creating an AI platform that would make GenAI-driven workflows and insights easy, safe and economical for businesses of all sizes.

Origamis’ Simple Model For Complex Data Sets 

For Origamis AI, competitive pricing is the forte.

The startup claims that it automates businesses’ interactions with its customers at the lowest possible cost of usage while maintaining high safety and responsibility standards.

Explaining the operation of the platform, Agrawal asserts that the working model of the platform is fairly simple. Businesses only need to upload their data to Origamis’ platform to start generating insights and automating workflows. The platform offers four types of AI agents designed to handle various forms of data.

• DocuAgent helps businesses generate insights from documents like contracts, manuals, SOPs, training materials, financial reports, sales brochures, product brochures, and medical records. It works with multilingual PDFs, Word documents, and scanned images.
• DataAgent allows businesses to extract insights from structured data in SQL databases.
• PicAgent enables businesses to extract information from multimedia assets such as images, videos, and soundtracks.
• GEAR automates the extraction of data from vendor invoices, streamlining the process of uploading invoices to a company’s system.

Origamis claims to have a flexible pricing model. Businesses can choose between pay-per-use or unlimited monthly usage plans. Although the startup is still in its early stages and has not formalised its pricing, it charges based on the size of the user and offers its AI agents to all employees within the client organisation.

Charting Out The Road Map For The Future

Since the beta launch of its first product in December 2024, Origamis aims to scale to 200 enterprise customers and 5,000 users. The platform serves about 1 Lakh interactions per day, and by the end of January 2025, it had conducted five pilots and secured its first paying customer by mid-February.

To fuel this growth, Origamis raised $500K in seed funding from Vikas Gautam, former CEO of Aditya Birla Sunlife AMC, and Naveen Agarwal, CFO of Bank of America Merrill Wealth Management. Agrawal shares that the startup is working on a funding round to raise $2 Mn to $3 Mn in the coming months.

“Our goal over the next couple of years is to become an EBITDA-positive SaaS startup, serving 5,000 enterprises and over 1 Lakh users,” he said.

But it’s not going to be a smooth sail for Origamis AI with competition heating up by the day and regulations getting stricter. The GenAI space around the world seems to be one of the most rapidly evolving businesses to exist in recent times. The recent launch of Chinese LLM Deepseek, for instance, stirred up discussions around the leadership of OpenAI in the realms of LLMs. 

Although businesses are increasingly relying on external agents to resolve their automation issues, it won’t be unfair to assume that in-house tech development would take precedence in the near future.

On the other hand, Origamis competes with established players like Perplexity. Its Enterprise Pro solution browses the internet in real-time and provides verifiable answers with citations, whereas Origamis focuses solely on a company’s own dataset.

The brains behind Origamis are seasoned, innovative, and talented. Only time will tell the efficacy of their action model in dealing with the challenges waiting to unfold.

[Edite By Kumar Chatterjee]