Can Kyari’s Self-Watering Planters Solve Urban Gardening Challenges?

Agam Choudhary’s entrepreneurial journey began in 2018 with Robotbanao.com, an ecommerce platform for DIY robotics kits. Over the next four years, he gained deep expertise in product sourcing, performance marketing, and supply chain management. 

However, the niche market of robotics kits presented scalability challenges. Eventually, Choudhary decided to explore more scalable D2C opportunities.

During his search, he noticed a growing shift toward home décor and indoor plants. He realised that while people love plants, many struggle with their upkeep. According to the founder, most existing solutions at the time focussed either on plants or planters, but very few offered a design-driven experience.

In April 2022, he and his brother Saksham Jain launched Kyari, a D2C green décor brand to simplify plant parenting and enhance indoor spaces. Kyari offers curated plant collections, self-watering solutions, and stylish, functional planters.

Simplifying Plant Parenting With Tech

Unlike traditional plant retailers, Kyari integrates planters with self-watering solutions, offering a seamless experience that makes plant parenting effortless. By combining sustainability, functionality, and design-driven innovation, the brand is redefining how people incorporate nature into their living spaces.

Its smart self-watering technology simplifies plant parenting. Beyond just selling plants, the D2C startup emphasises education, convenience, and sustainability, making indoor greenery more accessible. 

Kyari’s Revenue Soars 460% 

Kyari’s revenue has jumped over 460% from INR 1.75 Cr in the financial year 2022-23 (FY23) to INR 9.8 Cr in FY24. New category launches and a feature on Shark Tank India have fuelled this growth.

However, achieving this scale has not been a walk in the park. Per the founder, operating in the live plants category comes with logistical and educational hurdles. 

Building a robust supply chain took 1.5 years. Additionally, customer education remains a key focus — many plant owners unknowingly overwater their plants. To tackle this, Kyari introduced the Water Pen, a simple yet effective tool to monitor soil moisture and prevent plant damage.

The D2C brand also enjoys a strong omnichannel presence across tier 1, 2, and 3 cities and is available on platforms like Amazon, Myntra, Nykaa, FirstCry, and more.

Kyari has raised approximately $1 Mn in funding from investors, including Nipun Agrawal (PATH), Amit Kumat (Pratap Snacks), Ashok Airen (Airen Group), Anand Saklecha (IVY League Ventures), and Neeraj Tyagi (WFC).

With a projected revenue of INR 50 Cr in FY25 and a long-term target of INR 80 Cr by the end of 2026, Kyari is set to scale rapidly. The Indore-based startup enjoys a customer base of 5 Lakh individuals and is on track to strengthen its market position.

[Authored By Pooja Yadav]