The innerwear brand has developed soft, lightweight and sustainable ‘MicroModal’ fibres from beechwood trees for ultimate comfort
Presented by Inc42 & Emiza, Co-Presented by Simpl & Axis Bank – the list features 52 brands racing to capitalise on the estimated $300 Bn market opportunity by 2030.
‘Undies’ may not be the most dazzling clothing item that frequently hits fashion headlines. But Sulay Lavsi wanted to disrupt the ‘drab’ category at home after buying a super-quirky pair in the US, which were bold, fun and comfortable. Coming from a family running a textile business and pursuing a master’s degree in Entrepreneurship & Innovation, he had the chance to research the Indian market thoroughly. The young enthusiast soon realised that only a few branded players dominated the space, leaving customers with limited choices. So, Lavsi launched Bummers to provide the comfort and style that every ‘bum’ needs inside and out.