The past few months have seen a number of startups working in the food-tech industry managing to raise massive funds. While the organised food industry is said to be valued at around $15 Bn, and is projected to grow 16% every year to reach $28 Bn by 2018, an associated segment, home delivery is witnessing a rapid growth of around 40% as people get more and more busy and find even lesser time to cook.
Hoping to tap into the Food-tech-logistics market, three friends Prateek Agarwal (IIT KGP ’13, Ex- Housing.com , Ex-Schlumberger), Aushim Krishan (IIT KGP ’12; Ex- Barclays Capital , Singapore), Siddharth Sharma (NTU ’12, Singapore; Ex- Deutsche Bank ) launched Bite Club, a managed marketplace connecting people who cook great food (chefs) directly with the consumers.
All of this is done with zero hassles, mobile-based ordering, scheduled & on-demand delivery, daily changing menu, convenient packaging and much more!
Just few months into operations, this NCR-based startup has recently raised INR 3 Cr. in funding from Powai Lake Ventures and angels including Aneesh Reddy (Capillary Technologies), Ashish Kashyap (Goibibo Group) & Alok Mittal (Canaan Partners).
There are a number of Problems Customers Face while ordering food :
- Where to order/what to order — Zomato solves this to some extent, but figuring out what to eat is still a big problem.
- Paradox of choice/Decision paralysis — All restaurants tend to have a long list of 50 options that you can choose from. They think it’s variety, we think it’s confusion.
- Ordering meals — All restaurants have an À la carte menu, meaning you have to order individual dishes. Now these dishes are crafted for 2–3 people in terms of quantity. Which means, if you are alone you can’t order for yourself. You pay more and hence waste more.
- Minimum order value — This is the biggest irritant in food delivery. Restaurants say, “You HAVE to order for Rs. 500, and only then will I deliver the food.” Why does it have to be like that?
- The nature of food — Restaurants intentionally spike up the food with oil and spices to make it more indulgent. This is not a sustainable lifestyle option.
- Order tracking — More often than not, you end up calling the restaurant to check “Khaana kab aayega?” Doesn’t this annoy you?
How Bite Club Tackles These Problems
On the consumer side, Bite Club provides a daily changing menu of wholesome meals that can be ordered via its mobile app (Android right now; iOS & Web app in the pipeline). The food is prepared by an aggregated community of home chefs, amateur chefs & professional chefs. The food served is quite different from the regular restaurant fare, and is a mix of gourmet & comfort food (across both Indian & Non-Indian cuisines).