SUMMARY
Unique and sustainable, the label offers a diverse range of fits for different occasions and lifestyles
The Origin Story
Piyush Mangla hails from a family with more than three decades of experience in garment manufacturing. However, observing the growing importance of D2C brands during the pandemic, he decided to pivot his family business and start his own label that would be both unique and sustainable. After reflecting deeply on what modern Indian women look for, he launched an urban ethnic wear line called Bani Women.
The Differentiator
The label blends traditional craftsmanship with modern designs to cater to various occasions and lifestyles. It is all about fashion that explores women’s stories and reflects their identity/self-expression while making shoppers aware of the cultural heritage behind each creation. Kurtis are its flagship product, but the brand also makes co-ords, suit sets, dresses and kidswear. All collections (including plus-size options) are designed and produced in-house, taking care of fabrics, embellishments and quality.
The Growth
Bani Women sells its collections on its website and all major ecommerce marketplaces, including Amazon, Myntra, Ajio and Nykaa. The brand claimed 100% YoY revenue growth in FY23 and started its global journey by entering the U.S. market.
What’s Next
In the short term, the brand aims to strengthen its social media activities to interact with more women and come up with their choice products. By 2025, it wants to build a higher brand recall and drive sales through strategic marketing initiatives.
