SUMMARY
The D2C footwear and accessories brand is set to launch a premium collection and a handy shopping app for an immersive experience
The Origin Story
India is the second-largest global footwear producer after China. However, most desi companies make mass-market products, while premium footwear from reputed brands costs an arm and a leg. When Natwar Agrawal, a CA by profession, failed to find stylish, durable shoes at reasonable prices, he decided to set up a homegrown brand to deliver top-notch products at pocket-friendly pricing. He joined hands with Anuj Nevatia and Bacca Bucci was born.
The Differentiator
Bacca Bucci makes a diverse range of stylish and comfortable footwear for men, women and kids. The product line includes casual, formal and athleisure shoes such as sneakers, boots, moccasins, flip-flops, performance sports specials and more. It also offers accessories like tees, belts and wallets. All products are designed and crafted by experienced artisans at the brand’s manufacturing units. The startup follows stringent quality standards, from selecting high-quality raw materials to using plastic-free packaging.
The Growth
The brand mainly sells its products through its website to engage with customers and receive feedback for speedy adaptation and launching. It is also available on various ecommerce marketplaces to expand its market reach. Bacca Bucci reported 60% revenue growth in FY23 and introduced new categories such as performance shoes, hiking/trekking shoes and streetwear T-shirts in 2023.
What’s Next
In 2024, Bacca Bucci plans to explore niche markets and boost its presence through targeted marketing. Additionally, it will introduce a premium product line and launch an app to provide a seamless shopping experience. The brand will also open its first-ever exclusive outlet. By 2025, it will grow its product range, deep dive into offline retail and enter global markets to establish itself as a leading provider of high-quality footwear.
