SUMMARY
It provides traditional superfoods and customers can scan QR codes on products to access processing, packaging and quality details
The Origin Story
Experts say that eating processed food can be injurious to health as these contain high levels of harmful additives and lack the goodness of chemical-free natural nutrition. When Aayushi Khandelwal, an alumnus of IIT-Guwahati, desperately sought a remedy for her failing health, she turned to her granny’s homemade recipes for Indian superfoods. The outcome was so satisfactory that she joined forces with friends and former peers Kuldeep Parewa and Akhil Kansal to launch the clean food brand Anveshan.
The Differentiator
Anveshan provides wholesome and chemical-free foods, including A2 ghee, cold-pressed and wood-pressed oils, superfoods, natural honey, fruit-based sweets and more. Agri ingredients are directly procured from a 5K-strong farming community. All its products undergo minimal processing to retain natural nutrients, and select micro-entrepreneurs process and package them at Anveshan’s food processing units. The brand has in-house certified labs to taste every batch before packaging, while food traceability, including processing, packaging and quality details, is shared via QR codes. Collaborations with local farming communities also create rural livelihoods.
The Growth
The brand sells its products via its website, quick-commerce platforms and offline MT (modern trade) retail stores in Delhi NCR, Mumbai and Bengaluru (Nature’s Basket, Nilgiri’s, Namdhari’s, Sodhi’s, Modern Bazaar and more). It claims to have witnessed 2x growth and earned INR 34 Cr in revenue in FY23.
What’s Next
In 2024, Anveshan plans to expand its product lines, enhance customer engagement and grow its market presence. It will also implement strategic marketing initiatives like collaborations and awareness campaigns to reach a larger audience. By 2025, the brand plans to explore new markets, strengthen its global footprint and focus on green operations.
