30% people in rural India do not visit hospitals fearing expenses.
The Indian healthcare market is expected to reach $280 Bn by 2020, with a CAGR of 22.9%, from the current $100 Bn. However, the doctor-patient ratio in our country is 0.7:1000, well below the prescribed doctor-patient ratio of 1:1000 set by World Health Organization (WHO).
Karan Bedi and Abhishek Dwivedi found this as an opportunity to launch AlternaCare, a technology-driven healthcare platform to provide instant consultations over telephone, video call, SMS, and Whatsapp. Karan heads Eros Labs and is a strategic advisor to ErosNow. Abhishek is a serial entrepreneur who earlier launched SBD Solutions rebranded as Pristine Solar Energy after getting acquired by Pristine Group.
AlternaCare’s Alternatives: A Saviour For Time And Money
Based in New Delhi, the platform was launched in January 2016. It aims to be the first avenue for allopathy and homeopathy treatment for people around the world.
As shared by Karan with Inc42, teleconsultations will save up to three hours of travel and wait time for patients. Also, it will help the patients in better interacting with doctors on non-communicable diseases and second opinions.
Presently, the doctors on AlternaCare’s platform consult on a range of medical queries – colds/coughs, gastro issues, HIV and other sexually transmitted diseases, sexual healthcare and more. Post consultations, it sends digital prescriptions, maintains patients medical records, tracks patient’s health progress and also offers hassle-free medicine delivery options.
“Our key focus is on providing care and enabling easy access to doctors. A lot of our traffic comes from Tier II and III cities as the density of doctors per capita is much lower than the metros. We get calls from cities like Kanpur and Ballia in UP (Uttar Pradesh) and Siliguri in West Bengal etc,” says Karan.