30 Startups To Watch: Startups That Caught Our Eyes In March 2025

30 Startups To Watch: Startups That Caught Our Eyes In March 2025

SUMMARY

Homegrown new-age tech ventures raised a whopping $1.1 Bn last month, up 58% from the $636 Mn raised in February

In our 57th cohort of ‘30 Startups To Watch’ series, powered by Google Cloud, we are spotlighting innovators building humanoid robots or harnessing AI for agriculture

This cohort also has investors who have taken an entrepreneurial leap, along with serial entrepreneurs taking up new bets

The world’s third-largest startup ecosystem was abuzz with activities in the last month of the financial year 2024-25. Amid a growing number of startups gearing up for the D-Street and investors doubling down on their startup bets, Indian startups raised a whopping $1.1 Bn last month, up 58% from the $636 Mn raised in February.

But, it was the country’s direct-to-consumer (D2C) sector that stole the show, as we (Inc42) unveiled the FAST42 2025 Ranking — the coveted list of India’s 42 fastest-growing D2C brands.

However, while we were at it, we realised how far we have come since 2014. In our 11-year-long voyage, we understood what it takes to patiently navigate through thick and thin and emerge triumphant. 30 Startups to Watch, Inc42’s flagship series, is a testament to the same. 

Just like every month, we are back to shine the spotlight on 30 of India’s hottest early-stage ventures that are on the path to disrupting their respective sectors.

While February’s cohort (56th) featured a balanced mix of startups —from deeptech and AI to fintech and D2C — the 57th edition of 30 Startups to Watch, powered by Google, takes things up a notch. 

This time, we’re spotlighting innovators building humanoid robots or harnessing AI for agriculture. Alongside, second and third-time founders are pounding the startup table with bold new bets.

This edition also has investors who have taken an entrepreneurial leap, proving that the Indian startup ecosystem is full of thrilling opportunities.

Now, without any further delay, here are 30 of the most high-impact Indian startups that caught our eyes in March 2025.

Editor’s Note: The list below is not a ranking of any kind. We have listed the startups alphabetically.


1312 Interactive: Building Indian Games For The World


The Hyderabad-based game publisher, which is focussed on premium PC and console titles, was founded in 2023 by gaming industry veterans Deepak Gurijala and Raviteja Mantena to support Indian game developers in taking their games global. 

With India’s gaming landscape rapidly evolving beyond mobile, 1312 Interactive is working to fill key gaps in publishing, marketing, and production. The studio handpicks nearly completed games, primarily in action-adventure, Metroidvania, and puzzle genres, and helps refine them for a global audience. It offers end-to-end support, from quality assurance and localisation to marketing and distribution.

The startup follows a flexible publishing model, providing developers with financial backing through a minimum guarantee while taking on the responsibility of launching their games. As sales grow, developers earn a bigger share of the revenue.

1312 Interactive is currently focussed on expanding its first three titles: Winds of Arcana, Palm Sugar, and Souls of Bombarika.

The goal is to release 6-7 games annually across platforms like Steam, PlayStation, Xbox, and Nintendo Switch, putting India on par with major game-developing nations.


Anmasa: A House Of Nutrient-Rich Foods 

After exiting Milkbasket (acquired by Reliance), Yatish Talvadia has launched a new D2C daily essentials brand, Anmasa, along with Shailendra Upadhyay (founder of Veggie India). Launched in March 2025, Anmasa sells staples like atta, wood-pressed oils, spices, and dry fruits.

Gurugram-based Anmasa became fully operational towards the end of 2024. Currently, the omnichannel startup offers 80+ stock keeping units (SKUs).

The startup’s USP lies in its commitment to providing cold-pressed flour.

Anmasa targets customers who avoid packaged wheat flour from popular brands like Aashirvaad, Pillsbury, or Fortune.

At its current capacity, Talvadia claims to serve more than 2,000 customers through both online and offline channels in Gurugram. The startup is in talks with investors to raise $1 Mn in its pre-seed funding round to expand its presence in the Delhi NCR region.

Anmasa plans to open at least 10 to 12 physical retail outlets, or “experiential centres,” in the region in 2025.


Antithesis: Betting On Beauty And Minimalism

Aparna Saxena, a former partner at Good Capital and ex-member of the Bharat Founders Fund, is on a mission to simplify beauty routines with her new startup, Antithesis

Frustrated by the overwhelming number of beauty products that often fail to deliver real results, she saw an opportunity to do things differently.

Antithesis is built on the idea of “the luxury of less” — offering simple, effective beauty solutions backed by data. While the brand hasn’t launched its product lineup yet, it plans to go live by summer 2025.

With India’s beauty and personal care market booming, Antithesis is stepping into a space dominated by players like Nykaa, Conscious Chemist, Minimalist, and Pilgrim. But instead of chasing trends, the brand is betting on minimalism, efficacy, and transparency to stand out.


Arva Health: On A Mission To Transform India’s Fertility Care Landscape

Founded in 2022 by childhood friends Dipalie Bajaj and Nidhi Panchmal, Arva Health is a Bengaluru-based femtech startup addressing India’s fertility challenges. 

The platform offers fertility assessments, expert consultations, egg-freezing guidance, PCOS care, and advanced treatments like IVF and IUI. Through its website and app, users can access 24/7 support from doctors, counsellors, and fertility coaches, making care more accessible.

What started as a personal journey turned into a mission to bridge the awareness and accessibility gap in fertility care. The startup’s founder-led, social media-driven approach has helped it attracted millions of followers. Besides, this approach has also sparked critical conversations around fertility.

Currently operating in Mumbai, Delhi, Bengaluru, and select rural areas, Arva has served 2,000+ women and witnessed 680% revenue growth, with a steady 38% monthly increase. The NABL-accredited startup partners with leading diagnostic centres like Thyrocare, Redcliffe, and Tata 1MG.

Looking ahead, Arva plans to expand offline with its fertility centres and introduce a men’s fertility vertical.

With India’s IVF market set to cross the $5 Bn mark by 2033, Arva is working to normalise fertility conversations in the country.


axiTrust: MSMEs’ Strategic Financial Partner

Most MSMEs in India struggle with bank guarantees for contracts and orders, tying up valuable resources. Mumbai-based fintech startup axiTrust wants to change this. 

By offering financial products like surety bonds, it’s helping small businesses optimise their capital without the usual collateral hassles.

Founded in 2024 by Aditya Tulsian, Rajeev Chari, and Mukund Daga, axiTrust uses technology to provide real-time financial insights and tailored solutions. 

Its platform integrates smoothly with existing enterprise systems, making it easier for MSMEs to access micro surety bonds and streamline their financial processes.

Beyond financial products, it also offers consulting services, ensuring businesses get solutions that fit their needs. With fresh capital from a $2.6 Mn seed round led by US-based VC firm General Catalyst, the startup is gearing up to expand its team, develop mobile apps, and boost marketing efforts.

With India’s fintech market set to hit $2.1 Tn by 2030, axiTrust is carving out its space by making financial solutions more accessible for MSMEs—helping them grow without unnecessary roadblocks.


Beyond Appliances: Smart Living With Smart Kitchens

After making a mark in restaurant robotics with Mukunda Foods, Eshwar K Vikas is now setting his sights on Indian kitchens. Teaming up with his colleague Rakesh Patel, he launched Beyond Appliances in August 2024 to bring AI-powered innovation to everyday cooking.

The Bengaluru-based startup is reimagining kitchen essentials, starting with smart chimneys and hob-top stoves. Its AI-powered chimneys do more than just suck up smoke — they come with a 7-inch touchscreen, access to OTT and YouTube, predictive maintenance alerts, and a 3D suction system. 

Meanwhile, their Dorado Hobtop features timer-controlled cooking, auto ignition, flame failure safety devices, and digital timers to make cooking safer and more efficient.

With India’s smart kitchen market projected to hit $4.8 Bn by 2030, Beyond Appliances is banking on AI to carve out its niche. But it won’t be an easy ride.

The startup is up against heavyweights like Bosch, Faber, and Glen — brands that have dominated Indian kitchens for years.

By tapping into insights from Mukunda Foods and a network of chefs, Beyond Appliances is fine-tuning its products to better serve Indian households. And so far, the strategy is paying off. Within just six months of launch, the company has already built a strong customer base.


Bonomi: Everyday Coffee At Everyday Prices

For many, the day doesn’t truly begin without a cup of perfectly brewed coffee. Same was the case with Rahul Nijhawan and Vardhman Jain, who set out on a mission to perfect the art of cold brew coffee.

Founded in 2020, Bonomi has been serving affordable, flavourful cold brews in Bengaluru since 2022. It started by serving cold brew and now offers a mix of classic and unique flavours from its two cafes in the city. Beyond Bengaluru, Bonomi ships its cold brews pan-India through its website.  

Interestingly, the startup took an unconventional route to fundraising. About five months ago, Jain turned to social media to seek investors for Bonomi’s seed round. By March 2024, he announced that the round was nearly closed, with just 5% of the funding left to secure.

Bonomi has been EBITDA profitable for the past four months, which is a strong indicator of its sustainable future.


CredResolve: An AI-Powered Debt Collections Platform 

Debt collection remains a major pain point for banks and NBFCs, but GenAI is starting to bridge gaps in this line of work. 

Spearheading this change is Bengaluru-based CredResolve, which uses emerging tech to transform debt recovery and borrower engagement.

Founded in 2023 by Balaji Koustubha, G Prashant Kumar, and Vijay Kumar, CredResolve acts as a bridge between lenders and borrowers, streamlining the entire debt resolution process.

Its AI-driven system scores and categorises borrowers based on their ability to repay. If a borrower defaults, the platform automatically sends digital legal notices and manages litigations online. Additionally, it offers customised workflows for digital communication and provides loan collection agents with daily planners.

CredResolve works with major financial players like IDFC First Bank, L&T Finance, MobiKwik, and Lendingkart.

The Gurugram-based startup recently secured $1.1 Mn in seed funding from UNLEASH Capital Partners and CDM Capital. Last year, it raised $100K in an angel round from PedalStart, Tujala Goud, and others.


Femisafe: Safe & Sustainable Menstrual Solutions


Witnessing firsthand how sanitary pads were being disposed of during the pandemic, childhood friends Noureen Aysha and Naseef Nazar decided to introduce environmentally conscious menstrual health products. 

Launching their  femtech startup Femisafe in 2020, the duo is on a mission to make period care and intimate hygiene more sustainable and accessible. The brand offers innovative, eco-friendly products like menstrual cups, sterilisers, and personal care essentials. 

The startup’s star product is its menstrual cup — a reusable, budget-friendly alternative to pads, priced at under INR 350.  Beyond menstrual care, the brand offers face razors, aloe gels, acne pimple patches, and more.

Focussed on Tier II and Tier III cities, Femisafe is committed to making quality female wellness products accessible while driving awareness for informed health choices.


Firefly Diamonds: Ethically Crafted Lab Grown Diamonds



As lab-grown diamonds gain popularity, both emerging and established players are rushing to capture the market.

One such brand, Firefly Diamonds, was founded in December 2023 by brothers Adit and Aayush Bhansal.

The omnichannel startup sells lab-grown diamond jewellery through its website and retail stores in Mumbai, Pune, Bengaluru, and Hyderabad.

Firefly Diamonds uses advanced scientific techniques to replicate natural diamond formation in a controlled lab environment. The result? Diamonds that are chemically, physically, and optically identical to mined ones but with a much lower environmental impact.

The startup aims to open 20 more stores in the next two years.

Its entire supply chain — growing, cutting, polishing, and jewellery setting — is based in India.

Recently, Firefly Diamonds raised $3 Mn in seed funding from WestBridge Capital. The Mumbai-based company plans to use the funds to expand its retail presence, enhance its digital reach, and launch new collections.


FitFeast: Stirring India’s Protein Revolution

FitFeast, founded in 2021 by Aditya Poddar, is on a mission to make healthy eating simple and accessible for busy individuals. The D2C startup offers high-protein, tasty, and sustainable snacking options.

Its standout product? Protein shakes that come in convenient 50g sachets. Available in different flavours, these shakes are crafted to be both nutritious and delicious. FitFeast also offers a range of peanut butter and protein chips, all free from trans fats and gluten.

The startup kicked off with a $120K pre-seed funding round led by early-stage accelerator ACLR8 in November last year.

It grabbed attention when it landed an INR 50 Lakh deal on Shark Tank from Shaadi’s Anupam Mittal and Veeba’s Viraj Bahl.

Adding to the momentum, cricketer Axar Patel recently joined as both an investor and brand ambassador, further boosting the brand’s credibility and reach.


FluxGen: Making Industries Water-Positive



FluxGen, founded in 2021 by Ganesh Shankar and Emanuel Deepak, is on a mission to make water management smarter and more efficient. The climate tech startup uses AI and IoT to help industries cut down on water consumption by up to 30% with its end-to-end solution, AquaGen.

AquaGen offers real-time insights by tracking water levels, quality, pressure, and groundwater status while also mapping water flow across facilities.

Big names like Indian Oil, Tata, Adani, and L&T are already on board, alongside 120 other clients.

In just four years, FluxGen has racked up several accolades, including winning the KPMG Global Tech Innovator Competition (GTIC) 2024 and the Microsoft Entrepreneurship for Positive Impact Global Award. NASSCOM and DeitY even named it one of India’s 25 most iconic IoT startups.

The startup recently secured INR 28 Cr in a Pre-Series A round led by IAN Group and others. With this fresh capital, FluxGen is doubling down on innovations in groundwater intelligence, wastewater resource management, and water risk analytics.


GoOAT: Balancing Health, Taste & Convenience

Do you often find yourself running in the nick of time in the morning to reach the office, resulting in sacrificing your breakfast? While you might reach in time, missing out on the first meal of the day isn’t doing you any favours. 

That’s exactly the problem Yash Kalra set out to solve when he launched GoOAT in August 2023. The startup is focussed on making breakfast effortless.

The startup’s main USP lies in its flagship spoon-free high-protein oats series, which it says gets ready for consumption in only 30 seconds. 

These easy-to-prepare oats are packed with protein, sourced from pure whey, and enriched with the goodness of chia seeds, flax seeds, and dried fruit powder. Besides, the oatmeal comes in multiple flavours. 

The D2C nutrition brand raised an undisclosed amount in a pre-seed funding round led by D2C Insider Super Angels. Besides, investors like Sirona’s Deep and Mohit Bajaj, Boba Bhai’s Dhruv Kohli, among others, also participated in the round.

With this funding, GoOAT plans to expand its product range and invest in R&D to bring more innovative breakfast options to the table.


Harvested Robotics: Automating Indian Farms 

Farming may be one of the world’s oldest professions, but it has always embraced new technology. So, it’s no surprise that AI, robotics, and drones are now making their mark on Indian agriculture.

Leading this tech revolution is Hyderabad-based Harvested Robotics, founded in 2023 by Rahul Arepaka and George Mathew. The startup is tackling one of the biggest challenges farmers face — labour shortages for weeding and harvesting.

Harvested Robotics is developing autonomous robots that can identify, select, and harvest crops with speed and precision. Equipped with AI-powered vision, advanced sensors, and smart decision-making, these robots navigate complex farm environments and handle delicate produce with care

By automating the harvesting process, the startup aims to reduce labour costs, minimise crop waste, and boost yields, all while making farming more sustainable.


iHub Robotics: Redefining The Future With Intelligent Robotics

Robots aren’t just transforming businesses, they might soon become a part of your everyday life. Sounds futuristic? That’s exactly the vision behind iHub Robotics.

Founded in 2022 by Athil Krishna, Akhil K Haridasan, and Sarath S, the Kerala-based startup is building humanoid robots that can recognise emotions, engage in natural conversations, and adapt to different situations seamlessly.

Their flagship robot, Tara Gen 1, is designed to move like a human. It can overcome obstacles, interact with people, answer questions, and even take on various service roles. 

iHub believes Tara could revolutionise industries like healthcare (as a robotic nurse), education (as a teaching assistant), and customer service (as an executive.

Despite being based in Ernakulam, Kerala, iHub is making waves globally. In January 2025, it became India’s first company to be recognised by NVIDIA and was selected for the NVIDIA Humanoid Robotics Program. 


Irame.ai: Enabling Businesses’ Interaction With AI

Founded in 2023 by ex-Spyne executives Kapil Arora, Ajay Mudhai, and Abhinav Sharma, Irame.ai is reimagining how businesses interact with AI. 

The startup helps organisations automate audits, cut operational costs by 80%, and enhance compliance.

At the heart of Irame.ai is Ira, its first autonomous AI agent, designed to simplify every data-driven workflow — from basic statistical analysis to handling complex multi-document processes. 

The platform also analyses customer feedback across surveys, reviews, social media, and support tickets, offering businesses a 360-degree view of customer sentiment and preferences.

Overall by automating feedback analysis, Irame.ai empowers businesses with real-time insights and personalised recommendations, helping them stay ahead of customer needs, improve satisfaction, and drive growth.


Iyaso: AI-Powered Speech Therapy Platform

For many people, speaking fluently can be a daily challenge, whether due to stammering, slurring, or other speech difficulties. 

Traditional speech therapy is valuable, but it often requires long sessions multiple times a week, which can be difficult to fit into busy schedules.

Iyaso, founded in 2023 by Viraj Kulkarni, aims to make speech therapy more accessible and effective through Eloquent, an AI-powered speech training programme. 

With just 10 minutes of daily practice, Eloquent provides structured guidance to help users build confidence and improve fluency at their own pace.

Since its launch, over 15,000 people across 150 countries have used Eloquent to strengthen their communication skills.

The programme incorporates proven techniques such as fluency shaping, stuttering modification, and cognitive restructuring, allowing users to practice in real-world scenarios and track their progress over time.

Beyond training, Iyaso’s AI offers personalised feedback, progress tracking, and even mood checks to support emotional well-being. 


LAT Aerospace: Building The Future Of Mass Aviation

To make flying taxis a reality in India, Zomato’s ex-COO Surobhi Das has announced the launch of her new aerospace startup LAT Aerospace

While details about its roadmap are still under wraps, the startup is building a network of high-frequency, low-cost, 24-seater, short take-off and landing, medium-haul aircraft.  

According to reports, the startup has already raised $20 Mn from Zomato’s Deepinder Goyal in a seed funding round. It now aims to raise another $50 Mn in the round. However, there has been no confirmation on this from the startup.

Meanwhile, LAT is not the first startup to bet on making air taxis a reality in the country. Startups like The ePlane Company and Sarla Aviation are also betting on vertical take-off and landing aircraft for urban air mobility and to combat traffic congestion. 


Naarica: Periodcare Gets A New Name

While living in Paris, Mumbai-based Shruti Chand felt there was a mismatch in the quality of products available in developed countries compared to those in India.

One issue that stood out to her was the low-quality period pads many Indian women rely on. Determined to bring a better, more sustainable alternative, she founded Naarica in 2023, introducing reusable period underwear to replace traditional pads.

Naarica’s period underwear features four absorbent layers in the gusset, capable of holding as much as four pads’ worth of flow and lasting for three years. 

The startup is already making waves, selling 10,000 units per month across India and Sri Lanka.

In addition to selling to customers through its website and ecommerce platforms, the startup operates a B2B vertical, which has partnered with over 40 entities like Delhi University, Amazon Distributors, and YoungIndians to sell their products.

The startup recently raised $30K from ace badminton player Saina Nehwal. Naarica is now aiming to reach 10 Lakh customers in India.


Nabhdrishti Aerospace: Building Micro Gas Turbines for Power & Propulsion

For industries that need smarter and more flexible power solutions, traditional combustion engines often fall short. That’s where Nabhdrishti Aerospace comes in.

The startup is building small gas turbines to cater to hybrid urban air mobility, unmanned aerial vehicles and decentralised power generation appliances. Founded by Rohit Chouhan, Arjun Srivatsa, Antanu Sadhu in 2023, Nabhdrishti Aerospace is supplying its tech to multiple sectors like power, aviation and drones. 

Its core technology centres around a single-engine core architecture that can be adapted for multiple applications. Its first engine, the ND 400 (400N thrust), is built for distributed power generation in industries like oil & gas and manufacturing, range extenders for heavy vehicles, and commercial power solutions for hospitals and malls.

The startup recently secured $3 Mn from Accel and IIMA Ventures.

Moving forward, it plans to deploy the capital to boost the development and testing of its engine prototypes and acquire talent. 


Neosapien: Personal AI Companion

 

Founded in 2024 by brothers Aryan and Dhananjay Yadav, NeoSapien is a deeptech startup developing AI-powered wearables that integrate seamlessly into daily life. 

The startup’s flagship product, Neo 1, is designed to function as a “second brain” to augment human cognition, offering real-time insights to help users manage information, improve focus, and make better decisions.

Neo 1 is India’s first AI-native wearable that tracks conversations and analyses emotions, offering users the ability to store unlimited memory and enhance their mental capabilities. The product aims to help users unlock their full potential by providing real-time analysis and insights.

Neosapien gained significant attention when it secured INR 80 Lakh from Namita Thapar during its appearance on Shark Tank India in January.

Demand quickly followed, with Batch 1 units selling out fast. Now, Batch 2 is open for early access at INR 9,999, with no subscription fees for the first year. 

While the official launch is still ahead, NeoSapien is gearing up to ship Batch 1 units and inviting users to experience Neo 1 firsthand through a roadshow for Batch 2.


Northstarz.ai: Eliminate Costly Hiring Errors

Human resource departments have been slow to catch up with AI, mostly because existing tools don’t go beyond basic resume screening. 

This is where Bengaluru-based Northtstarz.ai steps in. Founded in 2022 by industry veterans Avinash Singh, Rajiv Ranjan, and Saurabh Sisodia, the startup has built its own AI models trained on 40,000 real-life interviews to help companies hire smarter and faster.

Originally, the founders started with an employability assessment tool for fresh graduates but soon pivoted to focus on recruiters. Now, Northtstarz.ai offers an AI-powered hiring platform that helps HR teams post jobs, generate role-specific questions, and automate interviews. Candidates can take 15-20 minute virtual interviews, and the AI shortlists top talent based on recruiter preferences. It even detects AI-generated responses to keep hiring fair.

With pricing starting at INR 12,500 for 50 interviews, Northtstarz.ai claims it boosts recruiter efficiency by 3X.

Looking ahead, the team plans to onboard 40-50 more paying customers, build an AI tool for corporate performance management, and expand internationally. 


OSSO: Next-Gen Orthopaedics

Sports injuries, including muscle strains, sprains, and lower limb issues, are common among athletes. To address this, Kunal Kishore Dhawan and Avani Shukla founded OSSO (One Stop Solution for Ortho) in 2024. 

The startup is on a mission to simplify orthopaedic care by bringing everything under one roof — whether it’s treatment for sports injuries, physiotherapy, or regenerative medicine. 

It offers a multi-disciplinary approach that combines orthopaedics with physiotherapy to ensure a full-circle recovery process.

At OSSO, every patient gets a personalised treatment plan designed by both an orthopaedic doctor and a physiotherapist. The startup’s thesis is simple — focus on prevention just as much as recovery, using advanced medical technology alongside hands-on care.

With its first clinic now open in Gurugram, OSSO aims to become a comprehensive care facility for sports injuries and orthopaedic health.


Phot.ai: Charging Up Your Brand Recall

With smartphones in every pocket, faster internet, and changing shopping habits, India’s ecommerce market is thriving. But with endless scrolling, brands often struggle to capture customers’ attention, unless their branding is too powerful to be ignored.

That’s where Gurugram-based Phot.AI comes in. Founded in 2023 by Venus Dhuria, Aneesh Rayancha, and Akshit Raja, Phot.AI helps ecommerce brands create eye-catching product images, ad designs, and marketplace listings without the hassle of manual design. 

Using AI, brands can instantly generate visuals for platforms like Amazon, Shopify, and Meta Ads.

With 3 Mn signups globally, the startup offers 25+ AI-powered photo editing tools and an integrated design studio to streamline content creation.

Phot.AI recently raised $2.7 Mn in a seed round led by Info Edge Ventures, with backing from Together Fund, AC Ventures, and over 50 angel investors. Now, the team is on a mission to make digital branding effortless and impactful.


Rezolv: Empowering Lenders With AI-Driven Debt Recovery

After successfully building Kissht, founders Karan Mehta and Sonali Jindal are back in the game with their latest venture, Rezolv, a digital lending startup tackling one of the biggest pain points in the industry — debt recovery.

Launched in October last year, Rezolv uses AI, GenAI, and advanced analytics to streamline the entire debt collection process, from early delinquencies to write-offs, all within a single platform. 

Its product suite includes full lifecycle management, multi-product support, and adaptive workforce models, helping lenders improve recovery rates.

What sets Rezolv apart is that it allows lending companies to create custom workflows without relying on IT teams.

Despite launching its operations in January this year, Rezolv has already onboarded two NBFC clients. In March, it secured $3.5 Mn in seed funding, led by 3one4 Capital, to scale its platform and expand its reach.


SHOEGR: Revive Your Brogues

We know how much you love to keep your shoes spotless, but let’s be honest, constant cleaning is a hassle. That’s why SHOEGR is making shoe care effortless with its range of cleaning, protection, and storage solutions.

Founded in 2021 by Saurabh Gupta, Anuj Sachdeva, and Ankit Roy, ShoEGR helps you take care of your favourite sneakers or formal shoes at home with easy-to-use kits. Instead of struggling with stubborn stains or worn-out soles, you can now keep your footwear in top shape without the extra effort. 

SHOEGR’s product line surpasses traditional shoe care norms. The startup presents cutting-edge cleaning solutions and stylish storage options, demonstrating its unwavering commitment to seamlessly blend practicality with a trendy edge in each product.

Its product line includes a plethora of shoe care products, including cleaning kits for standard, suede shoes as well as shoe laundry kits.

These kits range from INR 549 to just under INR 3,000.


Sisir Radar: Pioneering The New Era Of Radar-Based Monitoring & Intelligence


For industries that need precise and dependable radar systems, especially in tough conditions, traditional radar technology often falls short. 

Understanding the challenge, Tapan Misra, Soumya Misra, and Urmi Bhambhani founded Sisir Radar. The founders are pushing the boundaries of radar technology with their advanced Synthetic Aperture Radar (SAR) and Ground Penetrating Radar (GPR). 

The startup’s solutions cater to defence, intelligence, and commercial applications, enabling 24/7, all-weather earth observation.

Sisir Radar’s tech is built for high-performance surveillance, security, and tracking, making it quite useful for military operations, maritime monitoring, and even air traffic control. 

It has already won two IDEX challenges to develop specialised SAR satellites for the Indian Air Force and is in the running for In-SPACe’s INR 1,500 Cr earth observation satellite project.

The startup recently raised $1.5 Mn in seed funding from Shastra VC. 

 


Visu.ai: Shielding Retail Stores With AI

No stranger to the startup world, TenderCuts’ founder Nishanth Ravichandran has taken yet another entrepreneurial leap. However, this time, he has AI on his platter.   

Inspired by the experiences he had with his meat delivery startup, Ravichandran launched Visu.ai last month. Visu.ai is an AI-driven platform focussed on retail security.

His experience scaling TenderCuts from a single store to over 60 outlets came with its fair share of challenges, and one of the biggest was internal theft and pilferage.

With no effective solutions in the market, he decided to build one himself.

The platform uses advanced computer vision to provide round-the-clock monitoring for retail stores. Its AI-powered tools, Cashier Watch and Customer Watch, integrate seamlessly with CCTV systems to detect suspicious gestures, shoplifting, and internal fraud.

The system doesn’t just record footage, it actively tracks cash handling, product movement, and theft patterns. According to the company, this real-time monitoring can cut down theft by up to 70%.

Headquartered in London, Visu.ai is setting its sights on the US, UAE, and Canadian markets as it looks to redefine retail security.


Zealopia: Companion In Your Mental Health Journey

India’s mental health crisis is bigger than most people realise, with one out of seven individuals struggling with anxiety or depression. 

Yet, stigma, cultural taboos, and limited access to care keep many from seeking help. The hesitation to openly talk about mental health challenges only adds to the problem.

This is what Zealopia is trying to address. Founded by Ajinkya Bhasme in 2023, the startup is building a community to battle mental health issues among Indians. 

Instead of facing struggles alone, users can connect with others dealing with similar challenges through small, anonymous online support groups of 12 people.

But Zealopia doesn’t stop at peer support. The platform makes professional mental health care more affordable, offering access to expert therapists for just INR 1,000 per month. 

It also goes beyond traditional therapy by incorporating alternative healing methods like dance, music, and art therapy so that members can improve both their mental and physical well-being holistically.


Zelio E-Bikes: Affordable EVs For All

With India’s EV movement gaining momentum, Zelio E Mobility is carving out its space with durable and affordable electric vehicles.

Founded in 2021 by Neeraj Arya, the startup manufactures its escooters in its factory located in Hisar and sells its escooters across India through a network of more than 200 dealers.

In March, the company launched Little Gracy, a low-speed, non-RTO electric scooter for younger riders aged 10-18. Available in three variants, the scooter starts at an accessible price of INR 49,500.

Besides Little Gracy, the startup sells a host of escooters for adults as well as electric three-wheelers. Its products come with telescopic suspensions, anti-theft alarms, USB ports, parking gears, and alloy wheels. 


[Edited by: Shishir Parasher]