30 Startups To Watch: Startups That Caught Our Eye In August 2025

August marked another defining month for Indian startups as geopolitical pressures and regulatory shocks tested the ecosystem’s resilience.

For much of the month, bearish sentiments weighed heavily on new-age tech stocks after US President Donald Trump slapped an additional 25% tariff on Indian exports to the US. Startups with strong exposure to the US market or supply chain links were hit hard.

But the biggest shock came when India’s new online gaming law dismantled the real-money gaming industry overnight, wiping out billions in market value and forcing giants like Dream11 and MPL to shut down their core operations and pivot.

The public markets were no consolation either. Two highly anticipated IPOs — coworking major IndiQube and omnichannel jewellery brand BlueStone — made lacklustre debuts.

On the contrary, adding a dose of optimism, OpenAI announced plans to open its first India office in New Delhi later this year.

The AI giant’s first major India-specific move also came last month when it floated a dedicated subscription plan for users in India. Priced at just INR 399 a month, the plan is the cheapest it offers anywhere globally.

Meanwhile, Indian startups continued to push boundaries in AI, deeptech and SaaS, with these sectors dominating news cycles and investment chatter during the month.

With this, we are back with the 30 Startups To Watch for August 2025 — Inc42’s monthly roundup of some of the most-promising early stage ventures.

In the 62nd edition of Inc42’s flagship series, we have spotlighted startups breaking every ground — from spacetech to AI and from D2C to quick commerce

Without further ado, it’s time to bring to the fore the 30 startups that caught our eye in August.

Editor’s Note | The list below is not a ranking of any kind. We have listed the startups alphabetically.

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Astrophel Aerospace | Powering The Small Satellite Era

Small satellites today make up 97% of all spacecraft launched, and demand for affordable and frequent launch services has surged, so much so that the global small satellite market, valued at $6.6 Bn in 2025, is projected to breach the $21.9 Bn mark by 2035.

Despite the massive opportunity, there is a glaring gap in this line of business — current launch options are either too expensive or not tailored for smallsat operators.

Pune-based Astrophel Aerospace solves this. Founded in 2022 by engineers Suyash Bafna and Immanuel Louis, the startup is developing dedicated launch vehicles for small satellites.

Its proprietary semi-cryogenic engine Potentia was successfully test-fired at a cost of just INR 6 Lakh.

This engine powers its modular three-stage launch vehicle, Astra C1, which is capable of deploying up to 300 kg payloads into Low Earth Orbit.

Astrophel has signed an MoU with IN-SPACe for access to ISRO’s facilities and guidance. With propulsion experts from ISRO, HAL, and DRDO on its advisory board, the startup aims to deliver a reusable hopper prototype in the next 24–36 months.

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Bluerock Robotics | Building Autonomous Robots For Warehouses

With quick commerce ruling the market, consumers expect fast, seamless deliveries, but do warehouses have the capacity to keep up with the demand? Behind the scenes, warehouses and production units still rely heavily on human effort and repetitive manual tasks. This creates delays, increases costs, and limits scalability.

Founded in 2024 by automation engineer Dr Ravishankar Ivaturi and automobile engineer Ravindra Singh, BlueRock Robotics is building the next generation of intelligent warehouse solutions.

The startup designs and manufactures AI-powered autonomous mobile robots (AMRs) and automated guided vehicles (AGVs). 

While these autonomous robots can freely navigate within a warehouse and coordinate with other robots, the guided vehicles are designed to transport heavy loads across fixed routes with precision and efficiency. BlueRock offers its robots through direct purchase or leasing, alongside ongoing support, software updates, and maintenance.

Amid expanding global ecommerce and supply chains, BlueRock aims to make waves in the $26.5 Bn warehouse automation market, projected to grow at a CAGR of 15.9% until 2034.

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 CodeKarma | Real-Time Production Insights For Developers

As artificial intelligence (AI) takes on more of the coding workload, developers are losing the intuition and context that traditionally came from writing every line themselves. This loss of “muscle memory” makes it harder to understand how code behaves in production, creating blind spots, inefficiencies, and risks that can be costly for businesses.

Founded in 2024 by former Flipkart executives Anantharam Vanchi and Priyanka Nahata, CodeKarma has developed a SaaS platform that provides developers with real-time visibility into how their code performs once deployed. 

The setup is simple, requiring no changes to the enterprise’s existing codebase.

Developers gain intuitive, easy-to-read insights that highlight what the code is doing in production, helping them identify issues, optimise performance, and improve reliability.

CodeKarma locks horns with the likes of Postman, Kombai and Pixis in the Indian software market, which is projected to be around $18.4 Bn in 2025.

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Drizz | Testing Apps With Plain English 

With AI now generating more than 40% of code globally, developers and QA teams are struggling to keep up with the sheer volume of code that needs thorough testing before deployment. Traditional testing methods are too slow and resource-intensive to keep pace with AI-led coding.

Founded in 2024 by former Meesho, Amazon, and Coinbase engineers Asad Abrar, Partha Sarathi Mohanty, and Yash Varyani, Drizz addresses this gap. The startup’s AI-powered platform enables developers and QA teams to write, run, and maintain end-to-end tests using simple English prompts. 

Instead of coding complex test scripts, users can describe what they want to check in plain English. Drizz then studies the app like a human and flags bugs or issues in real time.

The global mobile app market is projected to hit $756 Bn by 2027. As apps grow in complexity and scale, demand for smarter, faster testing solutions will rise sharply, and Drizz appears well-poised to ride this momentum.

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Eat Atlás | Bringing Global Sauces To Indian Tables

India’s condiment and snacking market is booming, but global flavours often fail to make an impact in India. Imported sauces and dips rarely connect with Indian palates unless adapted, leaving a gap for international tastes that feel both authentic and relatable. 

Launched in 2024 by Ishita Gupta, Mayuresh Jadhav and Anshul Gupta, Gurugram-based Eat Atlas crafts dips and sauces inspired by global cuisines such as China’s dochi, Korea’s gochujang, and Bhutan’s ema datshi. 

Each product is crafted using recipes sourced from chefs in those countries, before being adapted and produced at Eat Atlas’ facility in Gurugram. 

With Indian consumers increasingly open to global food experiences, the condiments market offers huge potential.

By bridging authenticity and accessibility, Eat Atlas could carve a niche in a segment expected to grow to $475 Mn by 2033.

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Edgehax | India-Made Edge-AI For The World

In India, startups, OEMs and enterprises often depend on overseas platforms like Raspberry Pi or Nvidia Jetson for edge-AI development. This reliance makes prototyping expensive, slows down product cycles, and leaves teams vulnerable to supply chain uncertainties.

Founded in 2025 by Prabhu Stavarmath and Savitri Patil, Edgehax is solving this problem by building India’s first full-stack edge-AI hardware platform.

Its modular boards integrate compute, network, and storage on a single unit, combining support for CPUs, GPUs, NPUs, cellular radio (4G/5G), wireless connectivity and plug-and-play physical intelligence applications.

This all-in-one solution makes it easier and more affordable to build devices like humanoid robots, drones, industrial gateways, and smart city applications without imports dependency.

Edgehax has already shipped 5,000+ edge gateway boards, partnered with 150+ startups, OEMs, and enterprises, and empowered over 1 Lakh students and faculty across IITs and universities through developer kits. It plans to deliver 10,000 compute modules for consumer appliances by the end of 2025.

Edgehax is now expanding manufacturing, scaling R&D, and eyeing global markets like Singapore, the US, and Europe.

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Eluno | Customising The Eyewear Ecommerce Experience

India’s $6 Bn eyewear market is dominated by mass-produced frames, leaving little room for consumers seeking personalisation. Most products are designed for scale rather than self-expression, limiting choices for style-conscious users.

Founded in 2025 by former Unacademy CBO Abhinav Agarwal, Eluno is a D2C eyewear brand with a strong focus on personalisation.

Customers can choose frame styles, shapes, and colours tailored to their face shape and preferences. It also offers engraving options for an added personal touch.

Alongside frames, Eluno offers a wide range of lenses, including anti-glare and blue light-protected, photochromic, driving, and polarised variants.

With eyewear becoming both a necessity and a fashion statement, India’s growing middle-class and style-driven youth represent a massive consumer base. By focussing on customisation, Eluno aims to carve out a niche in a market dominated by names like Lenskart, Ray-Ban, Titan Eyeplus, Vogue Eyewear, Vincent Chase, and Carrera.

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Flit | Rethinking Logistics With Zero-Commission Model

In India’s highly competitive hyperlocal delivery market, while customers enjoy fast and convenient services, the financial well-being of delivery partners is an industry-wide challenge.

Founded in 2024 by Parikshit Bhanushali, Flit is reshaping logistics with a zero-commission model. Instead of deducting a percentage from rider earnings, the platform allows customers to pay delivery partners directly.

Riders can choose between a flat subscription of INR 25 per day or INR 5 per order, ensuring they take home more of what they earn. 

The platform also connects users with independent delivery partners for quick, on-demand transport of goods, which is supported by real-time tracking.

As demand for hyperlocal delivery continues to grow, there is space for models that prioritise rider sustainability alongside customer convenience. With its rider-first approach, cost-efficient technology, and innovative monetisation strategy, GoFlit is trying to make an impact in the $243 Bn Indian logistics industry.

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Fyno | Unifying The Enterprise Comms Stack

Only if there were a way to manage fragmented communication with customers spread across WhatsApp, SMS, email, and other platforms. In light of missed interactions, lost engagement, inconsistent messaging, and customer dissatisfaction, what companies need is a single, integrated solution to orchestrate all customer engagement channels seamlessly.

Founded in 2022 by former Kaleyra executives Aniketh Jain and Ashish Agarwal, Bengaluru-based Fyno is tackling this challenge head-on. 

The AI-powered SaaS startup has built a cloud-based communication management platform designed for product and engineering teams. 

Acting as a unified communication stack, Fyno enables businesses to manage, streamline, and scale customer interactions across multiple channels. 

As digital-first businesses scale, the need for unified communication solutions is exploding. With customers increasingly expecting seamless, real-time engagement, Fyno’s model positions it well to serve fast-growing startups and enterprises alike, both in India and globally.

With a strong founding team, marquee clients such as CaratLane and Bizongo, and competitive pricing, Fyno locks horns with MoEngage, OneSignal, and CleverTap in the near $100 Mn Indian customer communication management software market.

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Grexa AI | Automating Digital Marketing For SMBs

Launched last year by Testbook’s founding team of Ashutosh Kumar, Narendra Agrawal, Ayush Varshney and Arpit Oswal, Grexa AI is building an all-in-one AI marketing platform to power the digital transformation of India’s small businesses.

The startup’s platform automates core digital marketing tasks such as social media management, local SEO, ad campaigns, and website building — enabling salons, clinics, gyms, cafes, travel agencies and coaching centres to generate leads and grow revenue without requiring technical expertise.

Beyond automation, the 2024-founded Grexa provides AI-driven lead generation, online presence management, and performance tracking, giving businesses an end-to-end marketing solution.

Grexa is targeting India’s 2.3 Cr+ micro and small businesses, a segment that contributes over 32% of the country’s GDP but has seen very low adoption of digital marketing. The startup aims to onboard 1 Mn small businesses within two years. In its beta phase, it has already signed up 21,600 business users.

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HYLENR | Building Compact, Radiation-Free Thermal Reactors

The global energy crisis has brought to the fore the need for clean, safe, and scalable power sources. While renewable energy is gaining ground, it still struggles with intermittency and storage challenges. Nuclear power offers a high-efficiency alternative, but traditional reactors raise concerns over safety, radiation, and long development cycles.

To solve this, clean energy engineers Siddhartha Durairajan and Ram Ramaseshan founded HYLENR in 2024. The startup is developing compact, radiation-free thermal energy reactors that help generate clean, high-density power without the risks of radioactive waste or catastrophic failure. 

Its reactors, based on low energy nuclear reaction (LENR), could power everything from industrial processes to space exploration, while offering a safer, more versatile approach to nuclear energy.

Globally, the nuclear energy market is projected to reach $48.7 Bn by 2032. In India, the government’s support and rising energy needs create strong tailwinds for new technologies that can accelerate the clean energy transition.

HYLENR is currently running pilot projects with government bodies and enterprises, and wants to put India at the forefront of next-generation nuclear energy.

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incentiv | Powering Secondaries In Private Equity

Investments in startups come with concerns around illiquidity, the lack of a standardised mechanism for secondary share sales and no fixed exit points. Shareholders and ESOP holders often struggle to find efficient ways to sell their equity especially in a market where dealflow is often opaque.   

Founded in 2022 by Ranjit Sundaram, Diganth Jagadish and Indranil Tiwary, incentiv is working to fix this. The fintech startup operates a private market discovery platform that simplifies early liquidity and equity management for startups and their stakeholders.

Its suite of SaaS products, including Tabulate and IncentivX, connects shareholders and ESOP holders with institutional investors for structured secondary exits.

Beyond liquidity, incentiv helps startups manage their cap tables, ESOPs, and funds more seamlessly.

The startup sits at the intersection of India’s private markets and startup ecosystem. Since 2014, India has attracted over $150 Bn in investments across nearly 2 lakh startups. This offers a large and growing opportunity for equity solutions players like incentiv.

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Kokoro Bharat | Decluttering India’s Healthcare Space

India’s healthcare system is fragmented and difficult to navigate. This often results in juggling multiple platforms for insurance, consultations, and wellness services. The challenge is worse in rural areas, where over 70% of the population resides but faces a severe shortage of health infrastructure. 

Despite the rise of digital health solutions, the lack of integration continues to put a heavy burden on patients, both financially and logistically.

Founded in 2024 by former DDB Mudra Group president Rammohan Sundaram, Kokoro Bharat is building a superapp for healthcare. 

Approved under the Ayushman Bharat Digital Mission (ABDM), the platform unifies services such as home care, insurance, and sexual wellness into a single digital ecosystem. 

A key feature is the ability for users to easily create their Ayushman Bharat Health Account (ABHA) number, enabling them to securely manage medical records and access healthcare services with ease.

With India’s digital health market rapidly expanding, Kokoro Bharat has a chance to become a central hub for healthcare access, especially as the government pushes for nationwide adoption of ABDM.

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Magnet Fashion | AI-Led Fashion Discovery & Shopping 

Quick commerce has disrupted multiple retail categories in India, and fashion is emerging as the next big frontier. While consumers increasingly want instant access to the latest styles, most online fashion platforms still operate on traditional delivery timelines. 

This leaves a glaring gap for women who want the convenience of quick commerce without compromising on variety, discovery, or fitting.

Launched in June 2024 by techies Priyank Piyush, Dachen Tamang, and Vriksh Panditpautra, Bengaluru-based Magnet Fashion is building a new-age fashion marketplace for women. 

The app curates collections from emerging D2C brands such as Abnorml, White Chaos, and Burger Bae.

Using AI, Magnet helps shoppers discover styles that suit their preferences and offers a virtual try-on feature to gauge fit before purchase. Once chosen, outfits are delivered within four hours, with a seven-day return policy.

As fashion quick commerce gains traction, Magnet seems well-placed to tap into India’s growing demand for instant, personalised shopping experiences. With its AI-led discovery, virtual fitting tools, and fast fulfilment, Magnet Fashion locks horns with the likes of Zilio, KNOT and Slikk in the Indian fashion quick commerce space.

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Mithila Foods | Exporting The Taste Of Bihar

Despite the growing demand for clean-label, protein-rich, and regional foods, India’s FMCG market for traditional staples remains fragmented and unbranded. 

Founded in January 2025 by Shubham Sunderka, Ankit Kumar, and Anshu Kumar, Mithila Foods is looking to make a difference, at least for authentic Bihari foods. Products like sattu, roasted chana, makhana, and heritage rice varieties are often sold unorganised, with little focus on quality, authenticity, or branding. That’s the problem that Mithila is hoping to solve. 

The startup sources ingredients directly from farmers and traditional producers in Bihar and Jharkhand to ensure quality and authenticity.

From its warehouse in Jharkhand’s Dumka region, it processes, packs, and distributes products such as sattu, makhana, roasted chana, and katarni chiwda.

India’s packaged food market, projected to grow at a CAGR of around 6.5% to reach about $224.8 Bn by 2033, is witnessing rising demand for regional and high-protein staples. Witnessing this, Mithila Foods is positioning itself to bring Bihar’s culinary heritage to mainstream urban and health-conscious consumers across India.

In less than five months, Mithila Foods has launched 20+ SKUs, served 25,000 customers across 4,000 pin codes, and claims to have achieved INR 3 Cr in ARR.

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NeuralZome | Building AI Agents To Power Robots

While robotics is being embraced across industries, most systems today work only in structured, predictable environments such as warehouses or assembly lines. 

Founded in 2023 by Mohan Kumar Paramasivam and Aditya Shriwastava, NeuralZome Cybernetics builds no-code, teachable AI agents for real-world autonomous robots. Its AI agents help robots operate with minimal human intervention in highly unpredictable environments. 

The startup’s core AI system, NeuralPilot, can power a 500 lbs payload autonomous vehicle with a top speed of nearly 10 kmph.

Neuralzome has also built an off-road autonomous ATV. This vehicle is driven by its multimodal autonomy AI platform, NeuralBox. 

From precision agriculture to rugged logistics, demand for robots that can thrive outside factories is huge. NeuralZome’s bundled Robot-as-a-Service model combines hardware and AI, creating a scalable offering for global markets. With pilots underway, NeuralZome aims to pioneer off-road autonomy and expand robotics into entirely new frontiers.

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Nugen | The Promise Of ‘Zero Hallucination’ AI

AI’s biggest challenge today is reliability, largely due to hallucinations, inaccurate results and misfiring models, which is why some of the most sensitive companies in the world are thinking twice about how to deploy this technology. 

These gaps become even more critical in high-stakes domains like law, governance and finance, where accuracy and trust are non-negotiable.

To tackle this, Aakash Patil and Mrunmayee Shende founded Nugen in early 2025.

The startup is developing a proprietary AI technology to deliver reliable, trustworthy AI performance tailored for complex industries.

Nugen’s models feature built-in reliability scores and confidence indicators, addressing one of the biggest shortcomings of general purpose AI in enterprise settings.

Its solutions support cloud, private cloud, and on-premises deployments with enterprise-grade security and can be integrated into existing enterprise systems via secure APIs and connectors.

Beyond enterprise applications, Nugen is also investing in research on AI interpretability and alignment to make AI models safer, transparent, and business-ready.

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Olee Space | Next-Gen Space Communication Tech

In today’s interconnected world, traditional communication methods such as fibre optics and radio waves are no longer sufficient. With rising cybersecurity and defence challenges, there is a pressing demand for secure, high-speed communication systems that can serve both military and commercial purposes.

Founded in 2023 by James Solomon and Suman Hiremath, Pune-based Olee Space is building next-generation laser-based communication and defence systems. 

Its core focus is free-space optical communication (FSOC), which enables ultra-fast, low-latency, and secure data transfer across satellite and terrestrial networks. 

In parallel, it is also developing directed energy weapons (DEW) for national security, aimed at anti-drone and anti-satellite applications.

After five years of R&D, Olee Space has already carried out field-level deployments and is now working to scale production and strengthen its quantum-secure communication protocols.

As demand grows for resilient, secure communications and advanced defence technologies, Olee Space has the potential to become a frontrunner in India’s emerging spacetech and defence ecosystem.

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Passprt Trips | AI Native Personal Travel Planner

Today’s travellers want unique, flexible and authentic journeys. However, most of the industry still depends on offline agents or online platforms that push rigid, pre-packaged itineraries. 

This outdated process limits choice and personalisation, leaving modern travellers, who crave spontaneity, context, and social media-worthy moments, largely underserved.

Founded in 2023 by Ujjwal Garg and Manoj Rai, Passprt Trips is building an AI native platform that acts as a personal travel advisor. It combines discovery, planning, seamless booking, and on-trip support into a single interface. 

India’s holiday market remains vast but fragmented, with much of it still offline. By digitising and personalising the experience, Passprt has an opportunity to capture a significant share of this market, expected to become a $38 Bn by 2033.

The platform enables travellers craft their journeys their way, covering everything from accommodation and activities to local experiences, while ensuring flexibility at every step.

With hyper-personalisation at its core, Passprt Trips claims to have a strong edge over conventional travel agents and OTAs.

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Peeko | Quick Commerce For Baby Essentials  

Founded in 2025 by former Leap executives Chetan Sharma and Abhijit Gairola, and ex-OYO executive Vivek Khetan, Peeko is jumping on to the quick commerce bandwagon, but with a sharp focus on baby products.

Currently in its beta phase, the Bengaluru-based platform delivers items for infants and children up to six years old in under an hour. Its catalogue comprises essentials such as diapers, baby food, toys, puzzles, gifts, apparel, and more. At present, Peeko operates only one dark store and is servicing 10 pin codes in Bengaluru through its website. 

Over the next three to six months, it plans to add two more dark stores, followed by an expansion of 15K–20K SKUs within nine months.

Having raised its seed round in August, the startup is set to launch its Android app next month and partner with established and emerging baby care brands to deepen its product assortment.

While Bengaluru remains its key focus market, Peeko aims to pilot in other metro cities. The startup reflects the rising wave of vertical quick commerce in India, with players targeting niche categories such as food, fashion, and baby care in a market projected to touch $40 Bn by 2030.

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Pickkup | EV-Only Logistics Fleet Provider  

India’s logistics and last-mile delivery sector faces high costs and inefficiencies due to its reliance on internal combustion engine (ICE) vehicles, which not only drive up fuel and maintenance expenses but also contribute significantly to carbon emissions. 

Founded in 2021, Pickkup is addressing this challenge with a 100% electric vehicle (EV) fleet. The startup operates as a B2B logistics partner, providing end-to-end solutions, including last-mile delivery, bulk transportation, and warehousing. 

Its model allows enterprises to pay for exactly what they use, while benefiting from lower costs and a reduced carbon footprint.

By combining green mobility with comprehensive logistics services, the founders, by Ankush Sharma, Chandra Shekhar, and Upma Sharma, are betting big on India’s logistics market, projected to reach $428.7 Bn by 2033, growing at a CAGR of 6.5%.

With regulatory backing, rising fuel prices, and a growing corporate focus on sustainability, the startup could see rapid adoption going forward.

After raising $500K earlier this year, the Chandigarh-based startup is now looking at doubling down on expanding its electric fleet to other cities.

However, it takes on the likes of more established startups operating in the space like Zypp Electric, MoEVing among others. 

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ReferRush | Automating Customer Referrals For D2C Brands

Founded in 2024 by Vikram Pai and Rohan Verma, ReferRush is a SaaS startup focussed on referral marketing for D2C and ecommerce brands. The platform helps businesses drive revenue through word-of-mouth by automating customer referrals, boosting conversions, and improving sales through socially trusted recommendations.

ReferRush enables each customer to generate a branded referral link that can be shared with a single tap via WhatsApp, SMS, email, or social media.

Customers are instantly rewarded with cashback, store credit, or free products, ensuring greater engagement and loyalty.

For brands, it offers a centralised dashboard with intuitive analytics, advanced settings and detailed performance tracking. Its clientele includes leading D2C names like Nykaa, Bacca Bucci, The Bear House, and Frido, among others.

With India’s D2C market projected to touch $300 Bn by 2030, referral-driven sales are emerging as a cost-effective, ROI-led channel — a space ReferRush aims to own.

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Resilience AI | Software That Mitigates Climate Disruptions

The frequency and intensity of extreme climate events have quadrupled over the last four decades, causing major disruptions and financial losses across public and private sectors. Despite this, many businesses still lack a proactive, data-driven approach to assess and manage climate risks, leaving operations and supply chains vulnerable.

Founded in 2023 by Samhita R, Sundeep Reddy Mallu and Dr Anshu Sharma, Resilience AI is building enterprise-grade climate risk software.

Its flagship platform, Resilience360, digitises the entire climate and sustainability lifecycle, assessing physical risks, creating actionable adaptation plans, and enabling continuous monitoring.

With machine learning at its core, the platform provides hyperlocal risk assessments for buildings and infrastructure. To date, it has assessed nearly 4 Mn structures, helping businesses and governments make informed decisions to mitigate climate impact.

With deep expertise in disaster management and a tech-first platform, Resilience AI is eyeing a sizable share of the $35.5 Bn global climate risk and resilience solutions market.

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Rumik AI | AI-Powered Emotional Intelligence Training 

Loneliness is becoming a growing mental health challenge in India, with surveys suggesting that nearly half of the urban population feels socially isolated despite living in hyperconnected environments.

Founded in 2024 by Rohan Chaudhary and Yogesh Maheshwari and backed by Info Edge, Rumik is building emotionally intelligent AI companions to connect with people on a personal level.

Its flagship product, Ira, is a conversational AI that can infer emotions, understand intent and converse fluently in Hindi and English as a pair, along with Bangla and Marathi.

Available via the Rumik app and platforms like WhatsApp, Ira remembers past conversations and offers more natural and personalised interactions.

Launched just four months ago, the Ira app has seen over 5 Lakh downloads. Its revenue streams include subscriptions, in-app purchases, and B2B licensing for enterprises in sectors like customer service, HR, and wellness.

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Spike AI | An Autonomous Marketing Brain

A whopping 80% of marketers say their lead generation is only slightly or somewhat effective, with more than half of them blaming poor data quality as the biggest barrier. 

Spike AI is building intelligent marketing solutions to address this gap. Its flagship product, the Marketing AGI (MAGI), is an autonomous platform designed to replace fragmented tools with a single, self-driving intelligence.

The startup claims companies have inefficient marketing stacks and rely on a patchwork of tools and manual guesswork that hinders customer acquisition and retention. MAGI continuously analyses marketing channels, identifies friction points, and deploys real-time improvements across websites, SEO, paid media, and email.

With the global digital advertising and marketing market projected to reach $1.5 Tn by 2030, the demand for data-driven, unified platforms is massive. 

Founded in 2024 by Deepesh Kumar and Shrestha Pratik, the startup’s early traction looks promising, as its customers are already reporting conversion boosts of over 40%.

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Superhealth | Building Hospitals For The Modern Age

There are several gaps in India’s healthcare system. Superhealth, founded in 2023 by ex-Apollo Hospitals CRO Varun Dubey, Practo’s founding team member Manoj Kumar, and Apollo Hospitals’ chief medical officer Alexander Kuruvilla, wants to fix what’s evident.

They are building a chain of hospitals that keep patients first. This means zero wait times and no hidden charges — two of the key concerns that ail the industry today.

Superhealth aims to eliminate commissions and ensures fair, transparent operations, aiming to create a system that rewards medical outcomes over business incentives.

By rethinking both patient and doctor experiences, Superhealth is positioning itself as a new category of healthcare infrastructure in India.

It desires to be seen as a platform that prioritises trust, transparency, and alignment between clinical excellence and business sustainability.

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Surface Moto | Micro EVs For Indian Roads

Urban India is grappling with rising traffic congestion, increasing fuel costs and the urgent need for sustainable transport options. While electric vehicles (EVs) are on the rise, most existing models are either too expensive or require licensing and registration, creating barriers for everyday personal use.

IIT-Delhi-incubated startup Surface Moto is addressing this gap with its line of micro-electric vehicles (MEVs).

Founded in 2022 by Syed Shahabaz, the startup’s flagship product, the Surface C1, is a custom-designed ebike.

With a top speed of 25 kmph, a range of 35 km per charge, and the ability to carry 160 kg. Priced at INR 65,000, the EV is built for practicality.

By eliminating licensing and registration hassles while keeping costs low, Surface Moto is well-positioned to capture India’s growing urban commuter market seeking green, hassle-free daily rides.

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Terafac | Affordable Automation For MSMEs

India’s manufacturing sector continues to face a significant skill gap and is largely stuck in a pre-Industry 4.0 stage. 

Traditional robotic automation is too costly, requires complex programming, and struggles to adapt to product variations. This makes advanced automation inaccessible to small and medium enterprises (SMEs).

Mohali-based Terafac is tackling this challenge with robotics powered by an AI and computer vision platform that makes industrial robots intelligent and self-adjusting. 

Founded by Anubhi Khandelwal and Amrit Singh, the startup’s flagship product, WeldT, automates welding by using computer vision to manage high product variations, eliminating the need for manual programming. 

Operating on a SaaS model, Terafac enables off-the-shelf robots to perform welding, painting, glueing, inspection, and assembly at minimal cost.

With SMEs increasingly seeking affordable automation, Terafac offers a low-investment, operator-friendly solution that promises up to 4X productivity gains and rapid ROI.

The startup is eyeing expansion across India, the US, the UAE, and Europe, targeting annual revenue of INR 8 Cr (~$1 Mn) for FY26.

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Tryo | Try-And-Buy Online Fashion Platform 

India’s fashion ecommerce market is projected to reach $98 Bn by 2032. Yet, nearly 40% of customers remain hesitant to shop online due to concerns around fit, fabric, and authenticity. This lack of trust often pushes shoppers back to offline stores, leaving a major gap in the digital fashion experience.

Founded in 2025 by Meet Saparia, Arjav Patni, and Shiva Singh, Tryo is addressing this gap with a “Try First, Pay Later” model. Customers can order up to ten clothing items in various sizes and styles with zero upfront payment.

Deliveries arrive within 60 minutes or at a scheduled time, allowing shoppers to try outfits at home. Payments are made only for items kept, while returns are instantly collected by the same delivery partner.

By reducing purchase anxiety, Tryo aims to capture a significant share of India’s rapidly growing online fashion market.

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ZenZebra | Giving D2C Brands Omnichannel Wings

While online sales have fuelled the rise of Indian D2C brands, many established players are now turning to offline channels to boost engagement and loyalty. This mix of physical and digital retail often drives deeper discovery and better conversion than relying on one channel alone.

Founded in 2024 by Tanmay Jain and Gurpreet Juneja, ZenZebra is building a bridge between the two worlds by setting up experience centres for brands in high-footfall locations such as coworking hubs, hotels, fitness centres, and educational campuses.

These curated spaces allow consumers to discover and interact with emerging brands in environments where they already spend time. The startup counts names like Awfis and Smartworks as its partners. It has also joined hands with several fitness chains.

By targeting India’s growing lifestyle and consumer ecosystem, ZenZebra aims to pioneer phygital retail by offering a scalable offline discovery channel minus the heavy costs of traditional retail.

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(Edited by: Shishir Parasher)