It’s no surprise that social media takes up a larger part of a marketer’s day. In a single day, this is the number of times one checks the following applications, whether on phone, tablet, or laptop:
Facebook: 9; LinkedIn: 5; TweetDeck: 17; Instagram: 4
Now, let’s say I spent an average of 4 minutes on site every time I checked one of these social media platforms:
35 x 4 minutes = 140 minutes = 2.3 hours
In addition, the companies needs to have a presence on and remain updated and this need is growing out of control, leaving many marketers drowning due to the increased time and investment required.
However, the massive amount of time that marketers are dedicating to social media these days is no indication that they are doing it right. In fact, I would bet that in most cases the more time a marketer spends on social media, the less likely they are to actually have a strategy at all. Many marketers don’t know how to tackle the mountain that is social media and wind up wasting a lot of time haphazardly updating and monitoring their social presence.