If you’ve wasted an hour a day on Twitter and got nothing from it, if you’re spending 3 hours a day commenting and sharing on Facebook and you’re not getting the traction that you want, it’s time to re-evaluate not only how you’re spending your time, but also your social media marketing goals and one of those will be to use social media to drive traffic back to your website.
Social media platforms are not supposed to be the end destination of your followers. Social media should only be the beginning of a long relationship that involves sharing, interacting, learning, and engaging and it is the starting point of that relationship. The end point is your email list and to get there they need to visit your website first.
Use social media to remind followers to visit your website for more information, products and services.
I can just hear the outcry now… Sarah, that’s selling. It is if you only say those things, but what of you’re continually sharing actionable advice and incredible value to your followers? Some of them will want a signal from you that you want to connect with them and support them even more.
And the really smart ones will understand that you’re a business person like they are, and this is the next step.
Use social media as a way to listen to what your audience thinks it wants, and then clarify.