Why Startups Need To Build A Social Media Marketing Strategy

According to HubSpot’s ‘State of Inbound Marketing Trends’ study, social media (44%) will be the leading marketing channel in 2022. The next most popular are websites or blogs (36%), email marketing (35%), and content marketing (32%).

Furthermore, 16% of the respondents named social as the top website traffic source. Most marketers thought it was their most successful route for attracting new clients over the previous year. 

Another research from Wpromote’s ‘2022 State of B2B Digital Marketing’ study shows that 50% of B2B marketers currently think social media is their most successful digital marketing medium for producing revenue. Respondents also mentioned content marketing (47%), as well as email (41%).

Traditionally, promoting a small business has always been a difficult process.  Small business owners had to hit the streets and go door-to-door, make a massive number of cold calls, and rely on unusual guerrilla marketing strategies to get their name out there. 

They can now reach a much larger audience with the click of a mouse. LinkedIn, Instagram, TikTok, Snapchat, YouTube, and other social media platforms offer limitless opportunities for small businesses to promote themselves. 

Furthermore, they may use each platform in a variety of ways to optimise outcomes, ultimately increasing renown and, possibly, revenues. There are several reasons why a startup or a small business should invest in social media:

Increasing Brand Recognition

Social media marketing is the practice of using social media platforms to raise awareness of a startup’s products and services while also engaging with customers, prospects, partners, and employees. Social media can help small businesses exchange information, generate leads, attract new customers, provide customer service, and grow their brands.

Social media has an advantage over traditional media outlets like television, radio, magazines, and newspapers. Small businesses can use social media to reach millions of people with information about their products and services in a timely and cost-effective manner. 

This may result in more followers for your company, more sign-ups for your services and goods, and higher conversion rates for your marketing initiatives in general.

Individualised Caring for Consumers

Small businesses are all about personalisation. For some people, shopping at small businesses is an important part of having a positive purchasing experience.  One survey found that 53% of consumers want to shop at small businesses because they like the personal service they receive. 

When consumers visit their stores, companies can interact with them. They can explain where their items are made, how long the company has been in operation, and how they got the idea to establish their company. 

Personalisation isn’t limited to customers who visit a physical store. Small businesses may provide more than prepared comments to customers through social media. A large company that sells across the country does not have the time to respond to each customer individually.  

In contrast, a small firm may compose a real answer that immediately addresses the customer’s issue. Small companies benefit from social media marketing because of this direct connection between consumers and brands.

Advertising At A Lower Cost

Though certain advertising services, such as those on Facebook, can be purchased, social networking is completely free. You can target such advertisements to people who live within a certain radius of your business. That means you won’t have to pay for advertising beyond your immediate consumer base.  

Before you begin Facebook advertising, set a budget and target your audience. Instead of spending a lot of money on social media marketing to reach people all over the country, small businesses can focus on their immediate surroundings.

Without paying for extra services, social networking is an excellent advertising tool. Small companies may keep their followers informed about discounts, deals, new items, or even general industry news. Including photos allows clients to see what they have to offer.  

Small business owners generally know their customers personally, making it more natural for consumers to share their experiences on social media. Current customers may post about the company’s products or services, raising awareness of the brand and attracting new customers.

Increasing Visitors To A Website

A recent poll found that 75% of businesses believe that using social media has increased website traffic. The more people who visit the company’s website, the more likely it is that they will make sales.

Small businesses that have a website where their products and services are hosted can easily direct people to their private platforms via social media. This can improve both the quality and quantity of inbound traffic to a company’s website.  They won’t have to rely solely on SEO to be found on Google Search. 

Social media is a great way to drive traffic to a company’s website, where visitors can be converted into customers through links in their profiles, blog post links in their articles, and advertisements.

In today’s ever-changing business environment, connection is critical to the growth of a company.  As a result, social media has quickly become an essential component of any digital marketing strategy. 

Social media marketing is the use of social media networks to reach out to and improve a company’s target audience and brand. The reach and influence of social media are unavoidable. The best part is that everyone is on the same playing field. 

So, whether a company is a global corporation with millions of dollars in annual revenue or a company that is solely focused on itself, they both have the same opportunity to demonstrate what they are all about. 

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